Enrich
Location
Mumbai | India
Job description
Job Title : General Manager - Marketing
Location : Mumbai, India Company : Enrich Beauty About Us : - At Enrich, we strive to help people realize how gifted they are & also help discover the magic in others. We practice this every day by creating systems and services that help our team members and their families, customers, and young budding beauty students look, feel, and be the best version of themselves. We are one of the leading salon chains in India with over 83 salons across six cities - Mumbai, Ahmedabad, Pune, Surat, Vadodara, and Bengaluru. But that’s not all. We also run the Enrich Academy where we train beauty therapists and stylists to hone their skills and polish their talent. We offer courses in hair, skin, makeup, nails, and salon management. Our Academy has international accreditations including CIDESCO, CIBTAC, and ARTH among several others. Our work ethic and love for our customers and employees alike have not gone unnoticed. We have bagged the Best Regional Salon Chain of the Year award for three consecutive years and our stylists participated as Regional Finalists thrice in the Indian Hairdressing Awards. We have also won awards for Salon of the Year- West at the Beauty & Wellness India Awards 2021, Best Salon in Digital Marketing, Regional Retailer of the Year, and the Award for IT Impact. Moreover, the fact that we have been recognized with the credentials of Best Workplace Practices at the Global HR Excellence Awards 2021 (presented by Times Ascent World HRD Congress), Best Workplaces for Women 2021 (presented by The Economic Times) & The Best HR Practice of the Year proves that Enrich truly is a great place to work. More than a list of awards, we are a group of people helping each other reach and deliver their maximum potential every day to produce the best results for our clients, our students, and our Planet Enrich. Job Overview: We are seeking an innovative and strategic General Manager of Marketing to lead our marketing team in Mumbai. The primary objective of this role is to increase foot traffic to our salon and beauty retail stores through a multi-channel approach including traditional media, on-ground events, and digital marketing. The ideal candidate will also play a crucial role in establishing a robust CRM module to build customer loyalty and, as the e-commerce business develops be responsible for driving traffic to our website and app Key Responsibilities : 1. Marketing Strategy and Planning: - Develop and execute comprehensive marketing strategies to increase footfalls and drive sales growth. - Collaborate with senior management to align marketing efforts with overall business objectives. - Analyse market trends, customer insights, and competition to identify growth opportunities. 2. Multi-Channel Marketing: - Create and manage integrated marketing campaigns across traditional media, digital channels, and on-ground events. - Oversee the creation of compelling content, including advertisements, social media posts, and email marketing campaigns. - Monitor campaign performance, optimize strategies, and ensure a strong return on investment (ROI). 3. Customer Relationship Management (CRM): - Establish and manage a robust CRM system to enhance customer engagement, retention, and loyalty. - Segment customer data for personalized marketing campaigns and promotions. - Develop and implement strategies for collecting and utilizing customer feedback to improve services. 4. E-commerce Development: - Oversee the strategic development and growth of the e-commerce business. - Collaborate with cross-functional teams to enhance the online shopping experience. - Drive online sales and customer acquisition through effective digital marketing strategies. 5. Team Leadership: - Lead and mentor the marketing team, providing guidance, support, and professional development opportunities. - Foster a collaborative and innovative work environment to ensure the team's success. 6. Developing brand identity for Enrich - Work on improving the brand visual identity for Enrich brand and the stores - Work closely with the operations and category teams to identify opportunities for providing wow customer experience to the brand. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. MBA preferred. - Proven experience in marketing leadership roles, preferably in the beauty or retail industry. - Strong understanding of traditional and digital marketing techniques. - Experience with CRM systems and customer segmentation strategies. - E-commerce development and digital marketing expertise. - Excellent communication, leadership, and analytical skills. - Ability to think creatively and strategically to solve complex marketing challenges. - Proficiency in data analysis and marketing analytics tools. - Up-to-date knowledge of industry trends and best practices.Job tags
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