Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyse consumer behaviour and adjust email and advertising campaigns accordingly
Strategising & executing offline marketing campaigns and tracking the efficacy
Technical Skills:
Proficiency with online marketing and social media strategy
Proven success in designing interactive applications and networking platforms
Solid knowledge of website analytics toolsÂ
Experience in setting up and optimising Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Skills Required : Digital Marketing, Content Writing, Marketing Campaigns, Social Media Education/Qualification : MBA Marketing Experience : 3 to 10 Years
