Location
Kolkatta | India
Job description
About hoichoi
We are an on-demand video streaming entertainment platform for global Bengali diaspora. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films & Exclusive original web series, we aim to be home to the best in Bengali entertainment.
hoichoi is the digital vertical of SVF Entertainment - a leading Media & Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music and New Media.
Role
As a Branded Content Sales specialist, you will create entertainment solutions for brands on various digital platforms. Your role involves leading partnerships, steering creative campaigns, and managing clients.
Responsibilities
- Revenue Generation: Drive revenue growth by cultivating innovative partnerships, executing impactful campaigns (long & short format), and employing effective sponsorship sales strategies
- Branded Content Deals: Engage proactively in generating impactful and compelling branded content ideas, leading to the successful pitching and finalization of Branded Content agreements. Accurately forecast business outcomes and analyze trends in clients' media consumption
- Client Engagement: Promote hoichoi as a powerful platform to brands Develop leads by creating creative and tailored branded content proposals
- Prospecting and Relationship Building: Connect with potential clients, actively seek new advertising prospects, and cultivate fresh opportunities with key clients and agency stakeholders within the designated region
- Industry Networking: Build and sustain robust relationships with direct online advertisers and media agencies, ensuring a well-connected and well-informed presence within the industry
- End-to-End Client Management: Oversee clients throughout the entire engagement lifecycle, from initial contact through campaign execution to follow-up engagements
- Strategic Planning: Formulate clear and effective strategies to achieve defined business objectives and revenue targets
- Reporting and Analysis: Regularly update and manage key business reports, ensuring accurate tracking of progress and performance
- Contribution to Growth: Play an active role in achieving overall business objectives, contributing to the company's expansion through innovative ideas and initiatives
Desired Skillset
- Min. 3-5 years of experience in branded content and solutions across digital & television mediums with a strong knowledge of the digital ecosystem
- Effective sales orientation to help client visualise brand philosophy through branded content to close deals successfully
- Should have strong presentation skills to communicate value of mediums & showcase developed concepts/ ideas
- Ability to connect content with brands objectives with effective Creative Orientation
- Previous experience in selling Branded Content/Video will work as an advantage
- Should be a hustler with out of the box thinking
This role is based in Kolkata.
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