eStaffing Inc.
Location
Mumbai | India
Job description
Job Title: Group - Brand Manager/ Assistant Manager
Location: Mumbai Experience: Between 4 to 7 years (slightly flexible on this) Are you food obsessed Do you think about what you're going to eat for dinner while you eat lunch Do you think consumers deserve far better quality from Food Brands in India Are you excited by dynamic high growth businesses and the process of creating Brands We are on the hunt for team members to drive brand awareness and profitable growth (a unicorn of another kind in today's world). We have 2 brands within our portfolio, both brands are backed by a team of people, with over 35 years of experience in meat processing & meat products. About You We are looking for someone with a real eye for detail, a passion for exceptional food, for building brands and with loads of creativity. As is true for any brand role, a business acumen will be necessary along with a range of experience across B2B and/or B2C marketing. As an in-house marketing professional, impeccable English skills are required. Strong knowledge of Digital Marketing and work experience with a creative agency and/or a food brand will be valued. Key qualities Driven Team player Problem solver Organized Creative Dedicated Your Key Responsibilities Work with your team to set the Marketing Calendar and create plans. Plan, create and execute weekly/daily campaigns and promotions to drive sale Manage the Marketing Budget to ensure we drive profitable growth Oversee and deliver on all digital marketing content and assets. Manage social media accounts and create ways to generate high website traffic, stronger brand awareness, and new opportunities (LinkedIn, Facebook, Instagram etc) Manage customer journey from customer acquisition to retention using the tools available to the marketing team Engage and Collaborate with Chefs, Influencers and Brands in innovative and exciting ways Drive brand awareness and consideration through PR while working closely with a PR agency Report on key brand metrics linked to brand objectives on a monthly basis Design, conduct, and analyse consumer research and brand health tracking and help measure campaign performance to ensure high level of effectiveness Study and analyse current trends in market and implement strategies to drive brand sales growth. Brainstorm new growth strategiesJob tags
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