Location
Mumbai | India
Job description
About the Role:
As a Director of Email Marketing you will be responsible for leading end-to-end email marketing campaigns, database management, and content creation to enhance brand awareness and drive effective customer engagement.
What will you do:
Lead comprehensive email marketing campaigns to elevate brand awareness and engagement.
Analyze campaign performance metrics and create reports to ensure campaign consistency and efficiency.
Develop and implement content strategies for marketing emails, ensuring coherence with other channels.
Create and manage Drip campaigns for lead nurturing, specifically targeting increased Marketing Qualified Leads (MQLs).
Oversee email databases to ensure compliance with industry policies and best practices.
What we are looking for:
Must have:
- 10-12 years of strategic leadership experience in Email Marketing
- Expertise in lead generation, lead nurturing, and Drip campaigns
- Proficient in marketing automation tools, particularly HubSpot and other relevant technologies
- Strong analytical skills for campaign metric analysis and performance improvement
Good to have:
- MBA in Marketing
- Experience in content writing
Measures of Success:
- Improve Lead to MQL conversion rates
- Enhance MQL to SQL conversion rates
- Optimize key metrics, including open rate, CTR, spam rate, bounce rate, and unsubscribe rate
- Elevate email deliverability scores
Who will you report to: Head of Growth Marketing
Why join us
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, and Jakarta.
For more information, visit clevertap.com or follow us on LinkedIn and X.
If you think you'd be a good fit for this role, we'd love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!
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