Digital Marketing Executive
Location
Thane | India
Job description
Skills
Content Strategy
Online Marketing
Marketing Strategy
Marketing Campaigns
Content Creation
Brand Awareness
Social Media
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the companys social media presence.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Insta, LinkedIn, Facebook, etc.)
- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2B social media, Google AdWords and email campaigns, and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends, etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Qualifications
- Bachelors degree in Marketing or related field
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- Strong creative and analytical skills
Job tags
Salary
