Digital Marketing Specialist

Location

Secunderabad | India

Job description

Job Overview:

We are seeking a dynamic and results-oriented Digital Marketing and Sales Specialist to join our team. The ideal candidate will have a strong background in both digital marketing and sales, with a focus on driving brand awareness, lead generation, and revenue growth. This role requires a strategic thinker who can develop and implement effective digital marketing campaigns while also excelling in client acquisition and relationship management.

Roles and Responsibilities:

• Utilize various online channels, including social media, email, content marketing, SEO, and SEM, to maximize brand visibility and generate leads.
• Curate and create engaging content for various online platforms.
• Oversee and grow social media accounts, fostering engagement and building a community.
• Monitor social media trends and industry developments.
• Design, execute, and optimize targeted email campaigns to nurture leads and drive conversions.
• Implement segmentation strategies for personalized communication.
• Optimize website content for search engines to improve organic visibility
• Plan and execute paid advertising campaigns to enhance online presence.
• Identify and pursue new business opportunities through proactive prospecting and networking.
• Generate leads using a combination of inbound and outbound sales techniques.
• Build and maintain strong relationships with clients, understanding their needs and objectives.
• Develop and deliver compelling sales presentations tailored to client needs.
• Showcase products or services effectively to demonstrate value.
• Negotiate terms and close deals with clients, meeting or exceeding sales targets.
• Handle objections and address client concerns to facilitate successful transactions.
• Conduct market research to identify new opportunities and stay ahead of the competition.

Qualifications:

1. Bachelor's degree in marketing, business, or a related field.

2. Proven experience in digital marketing and sales roles, preferably in a combined capacity.

3. Demonstrated success in developing and executing marketing strategies and achieving sales targets.

4. Strong written and verbal communication skills.

5. Analytical mindset with the ability to interpret data and make data-driven decisions.

6. Proficiency in digital marketing tools and CRM systems.

7. Ability to adapt to evolving digital marketing trends and sales techniques.

Location : Bangalore, Hyderabad

Experience: 1 to 5 years

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