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Social Media Marketing Manager


Bonoboz Marketing Services


Location

Ahmedabad | India


Job description

Responsibilities: Partner with agency teams and clients to understand their brand voice, target audience, and social media goals. Develop and implement data-driven social media strategies aligned with each client's unique objectives. Conduct audience research and identify key trends to inform content creation tailored to each client. Create and curate engaging social media content (text, images, videos) across various platforms (e.g., Facebook, Instagram, Twitter, etc.) for multiple clients. Manage and schedule social media content calendars for assigned clients. Monitor social media activity for all assigned clients, respond to comments and messages in a timely and professional manner, ensuring brand consistency. Analyze social media performance metrics and report key insights to clients, recommending campaign optimizations. Collaborate with other agency departments (design, copywriting) to ensure cohesive brand storytelling across social media channels. Stay up-to-date on the latest social media trends and best practices to continuously improve client campaigns. Qualifications: Bachelor's degree in Marketing, Communications, or a related field (preferred). 3+ years of experience in social media marketing within an agency setting. Proven track record of developing and executing successful social media campaigns for diverse clients. Strong understanding of social media analytics and reporting tools. Excellent written and verbal communication skills, with the ability to effectively translate client needs into actionable social media strategies. Ability to work independently, manage multiple client projects simultaneously, and meet deadlines in a fast-paced environment. Creative, with a passion for storytelling and content creation across various social media platforms. Proficiency in social media scheduling and management tools (e.g., Hootsuite, Sprout Social). Bonus Points: Experience with social media advertising platforms (e.g., Facebook Ads, Instagram Ads). Knowledge of search engine optimization (SEO) principles. Experience with content creation


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