Think9 Consumer
Location
Mumbai | India
Job description
About Think9 Think9 is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. We are a team of experienced entrepreneurs, marquee investors, and industry professionals who have expertise and experience in building some of the most popular brands in the country. We partner with passionate entrepreneurs to combine our collective learning and experience with data science, digital ethnography, and technology platforms to build brands that connect to the new generation of Indian consumers. Think9 now has 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.
Performance Marketing – JD We are looking for a Performance Marketer for our brands. Someone who is well-versed with google and facebook experience. YOU’LL BE DOING: You will manage performance marketing for a portfolio of brands. For established brands, you will engage effectiveness with performance marketing agencies. You will manage performance marketing to drive traffic, acquire new customers, and generate new and repeat revenue growth. You will create a go to market strategy. You will play an active role in the formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies. Develop effective performance management engagements that support the achievement of the business’s overall targets, goals, and objectives. Responsible for constantly optimizing marketing activities to improve return on investment. Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and efficiently scale new customers. Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic Ensure the optimum performance marketing channel mix that will include digital media, offline channels, analytics and CRM Build acquisition channels across paid and organic channels, with close attention to efficiency of growth spends and constant experimentation Actively managing and growing SEM/SEO campaigns for new and existing categories and markets Come up with 10X growth ideas to discover new ways to grow or optimize upon the existing referral funnels. Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS Deliver customer delight through on-site and off-site interventions leading to an engaging customer experience Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to deliver conversion growth WHAT YOU’LL BRING TO THE TEAM: Experience in working with a D2C brand or an agency Experience of 2-4 years into performance marketing Experience working with brands across sectors and categories Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels. Expertise in increasing the organic growth vs paid Experience in creating end to end online customer journey Expertise in campaign and channel analysis and reporting, including Google Analytics experience. Proficiency in analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.Job tags
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