Artha Group
Location
Mumbai | India
Job description
Role Overview: We seek a dynamic and experienced Social Media Associate to manage end-to-end social media needs for Artha Group, focusing primarily on lead generation through social media marketing and digital ideas. The role involves strategic ideation and execution of social media content and marketing initiatives focusing on lead generation. The successful candidate will be responsible for crafting monthly content calendars, leveraging their expertise in managing brands within the financial services space. Strong follow-up skills, effective communication, and a minimum of 5-6 years of relevant work experience are essential for success in this role.
Responsibilities: Social Media Strategy and Execution: Develop and execute end-to-end social media strategies aligned with business goals. Create engaging and informative content to attract new investors. Lead Generation: Implement effective lead-generation strategies through social media marketing. Utilize digital ideas to enhance the impact of lead generation campaigns. Content Calendar Management: Ideate and plan monthly content calendars, ensuring consistency in messaging. Collaborate with internal teams and business heads to align content with business objectives. Brand Management: Leverage expertise in managing brands within the financial services sector. Maintain and enhance the Artha Group brand presence across social media platforms. Follow-Up and Engagement: Implement strong follow-up processes to engage with the audience and address inquiries. Monitor social media channels for brand mentions and respond promptly. Social Media Analysis and Reporting: Conduct regular analysis of social media performance using relevant analytics tools. Generate insightful reports on key metrics, audience engagement, and campaign effectiveness. Provide recommendations for optimizing social media strategies based on analysis findings. Communication Skills: Demonstrate strong communication skills to convey complex financial concepts in an accessible manner. Collaborate with internal stakeholders to gather information for content creation. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 5-6 years of proven work experience in social media management within the financial services domain. Strong understanding of the venture capital and private equity landscape. Proficiency in social media analytics tools. Exceptional written and verbal communication skills. If you are passionate about shaping the future of innovative businesses globally and meet the qualifications outlined above, apply nowJob tags
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