Identify the right media mix, and create innovative media plans at the best prices, with highest RoI and freebies across TV, radio, cinema, outdoor, print and other offline channels
Manage the relationships with the creative and media planning agencies to develop communication and media strategies
Managing the procurement and rollout of marketing collaterals for dealers, Droomers, investors and other stakeholders BTL Activations & Events 1. Planning and executing all BTL activities, events, and promotions
Youth marketing across top B-school, Engineering and other campuses
Local marketing in malls/RWA/exhibitions/other activations
Sponsorships or collaborations for higher awareness or leads
Partnerships and barter deals
Dealer Summit to be held across North & West India
eCommerce Day, Track Day, Conference, Auto Awards, Calendar to be held annually
Create new offline and online properties
Identifying opportunities, keeping in mind their effectiveness and relevance
