Cambium Learning Group
Location
Work from home | India
Job description
Provide digital marketing campaign execution support for marketing team including email, landing pages, content syndication, display advertising, paid search and social media ads.
Manage the end-to-end implementation and sending of email and digital marketing campaigns, segmentation, execution, QC/QA, deployment, analysis, A/B testing, and optimization.
Develop email and web templates utilizing basic HTML and inline styling.
Work with stakeholders across the marketing organization to ensure that email and digital marketing is executed in support of brand strategy and in accordance with best practices.
Manage operational calendar for campaigns and advise on best practices for deliverability, engagement and analytics.
Develop and build engagement and nurture programs, including ongoing campaigns to manage all stages of lead/contact nurturing development.
Develop, execute and optimize digital campaigns via display ads, content syndication, paid search/AdWords, display/retargeting and paid social advertising channels.
Project manage creation of campaign landing pages, banners, and other digital marketing assets as needed.
Create and manage data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs.
Create campaigns in Marketing Automation tools & SFDC for tracking and automation, including importing of leads into campaigns.
Assist with database maintenance, data import and data cleanup programs.
Measure, analyze and report on the impact of paid marketing campaigns and attribution.
Report out to marketing counterparts on insights, program goals and program updates annually, quarterly, and monthly to align with the teams Metrics, Strategy, and Plan (MSP) process.
Manage ongoing testing to further optimize creatives, landing pages and targeting segmentation.
Create and manage standard operating procedures aligned with responsibilities
Job Requirements:
BA/BS in Marketing, Communications or a related degree or equivalent experience.
3-5+ years of experience in digital marketing analytics with hands-on experience using Google Analytics and Social Media platforms.
3+ years of direct experience in Marketing Automation tools (ie Marketo, Eloqua, Pardot, Hubspot, etc.) and SFDC required.
Account Engagement (Pardot) Certification a plus.
Working HTML coding experience including the ability to create or modify email and web templates preferred.
Understanding of responsive email layouts and how to test across multiple device screen resolutions.
Experience working with project management tools for task assignment and prioritization. (ie Teamwork, Asana, Wrike, Monday.com etc.)
Working knowledge of creating and implementing lead capture forms.
Understanding of email marketing strategies and experience with campaign execution, including brand/product awareness, lead generation, and transactional campaigns.
Proficient in Microsoft Excel, PowerPoint, and Google Analytics; report analysis required.
Deep understanding of performance marketing and acquisition KPIs.
Experience with Marketing Cloud Intelligence (Datorama) or similar advanced digital marketing analytics tools a plus.
Experienced with website management and customer experience
Proven to be results-oriented with solid attention to detail and the ability to prioritize multiple projects.
Track record of developing and managing multiple programs simultaneously.
Thrives in a fast-paced environment with the ability to pivot and problem-solve.
Excellent verbal and written communication skills.
Job tags
Salary