Digital Marketing Executive

Location

New Delhi | India

Job description

Role Accountabilities:

• Researching the needs of the market, current trends & ensuring that the brand is in front of the industry developments.
• Researching organisations and individuals online (especially on social media) to identify buyer personas & their behaviours.
• Developing the marketing strategy for the company in line with company objectives & to build lasting connections with the audience.
• Build an inbound marketing plan and prepare & manage marketing budget to optimize reach and return on investment.
• Creating a positive brand image/ awareness in the minds of the new prospective clients.
• Coordinate with external agencies to provide them with strategy, content and check their weekly and monthly performance.
• Passing along the prospects, leads and follow up data within the CRM and other essential spreadsheets.
• Coordinating & mapping the marketing campaigns with sales activities & Identify opportunities, implement and present promotional campaigns.
• Manage and improve lead generation campaigns, measuring results and information through inhouse teams / external agencies.
• Creating a wide range of marketing & presentations for pitch, handling responsibility for brand management and corporate representation.
• Maintain effective internal communications to ensure that the team is kept informed of marketing objectives.
• Participating and attending conferences, meetings, and industry events that help market the company / events.
• Ensuring online & offline reputation management for all business vertices and marketing platforms.
• Creating & managing the dashboards / campaigns for social media, email marketing, SEM/SEO, IM, affiliate, influencer, SMS marketing, etc.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, etc
• Provide creative ideas for content marketing and active involvement in Search Engine Optimization (SEO) efforts.
• Collaborate with designers to improve user experience and maintain partnerships with media agencies & vendors
• Report, monitor and manage all digital & traditional marketing channels and measure ROI and KPIs.
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
• Set up conversion, pixel, and event tracking on the website and across various digital platforms & check the website traffic flow.
• Promote and work with various content formats such as blogs, videos, etc and execute social media efforts to improve KPIs, likes, shares, etc

Minimum Entry Qualifications 

• Bachelor's/Master’s Degree in Marketing
• Preferred Certification in Digital Marketing.
• Proficient in English
• Proficient with MS Office 
• Strong Creative Outlook

Minimum Experience

• Experience of 2+ Years in strategising, creating & managing offline & online campaigns.
• Experience in managing all relevant social media and ad dashboards, website backends, offline ad spaces.

Essential Knowledge

• Technology Proficiency
• Creative Content Writing
• Digital Marketing
• Offline Marketing
• Marketing Analytics
• Website Management
• Managing Platform Dashboards

Interpersonal Skills

• Communication Skills
• Innovative & Creative
• Tenacious & Determined
• Multi-tasker & Independent
• Presentation & Writing Skills
• Planning & Organizing
• Creativity & Aesthetics
• Data Mining & Analytics
• Research & Planning

Personality

• Flexibility & Adaptability
• Critical Thinker & Problem Solver
• Adaptive & Flexible
• Responsible & Resourceful
• Confidential / Trustworthy
• Attentive & Observing
• Analytical & Tech Savvy
• Attention to Detail

Job tags

Salary