Paid Marketing Executive

This is a full-time on-site role located in Dehradun for a Paid Marketing Executive position at AJ Campus. As a Paid Marketing Executive, you will be responsible for creating and implementing marketing campaigns using digital marketing tools to attract prospective students and boost enrolment. You will collaborate with different teams, including content creators, product managers, and UX designers, to design and execute marketing strategies that drive conversion, engagement, and retention. You will also analyze market trends, monitor campaign performance and metrics, and produce reports on the ROI of your campaigns.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven track record of implementing successful and effective digital marketing strategies and campaigns.
• Proficient in using digital marketing tools such as Google Ads, Facebook Ads, Google Analytics, Email Marketing Platform, and Social Media Management.
• Experience in creating and optimizing landing pages and conversion funnels that drive user acquisition and retention.
• Excellent communication, analytical, and problem-solving skills.
• Ability to work independently, handle multiple projects, prioritize tasks, and meet deadlines.
• Experience in the education sector or the ability to understand the education industry is a plus.