Digital Marketing Specialist

Location

Kochi | India

Job description

We are looking for a talented and creative individual to join our Digital Marketing team. The incumbent is responsible for day-to-day digital marketing activities including but not limited to SEO, PPC, Social Media Management, and Video Promotion from both organic and paid approaches.

Broad functions of the role:

1. End-to-end Digital Marketing Strategy:

• Annual eBusiness Planning, Budgeting, Strategy, Thought Leadership & Execution Calendar.
• Leading Digital Team (Creative, Content, SEO, Social, Analytics) & Vendor management.
• Strategic Digital Marketing & Governance - formulation of strategies to build a lasting digital connection with consumers

2. Strategic Website Planning:

• Visitor, Search Engine, Marketing & Analytics Friendly UX / UI web strategy manipulation.

3. Search Engine Optimization (SEO)

• On-page, Off-page & Technical SEO, Local SEO, Voice Search Optimization, AMP & SEO Analytics.

4. Search Engine Marketing (SEM) - Google & Bing AdWords:

• Keyword research, Search Advertising, Display Advertising, Video Advertising, Shopping
• Advertising, Mobile Advertising, Remarketing, A/B Testing, and Split Testing.

5. Social Media Optimization (SMO) & Social Media Marketing (SMM):

• Facebook, LinkedIn, Twitter, Instagram, LinkedIn, YouTube, and TikTok paid marketing.
• Social media content strategy, engagement, optimization & brand building.

6. Email Marketing:

• Effective & Engaging email strategy, Setup auto Responders & Email Automation.
• Opt-in & Double Opt-in Email Campaigns setup. A/B Testing and Split Testing.

7. Lead Generation Strategy:

• Holistic Lead Generation & Lead Nurturing in CRM & LMS.
• Defining key performance indicators (KPI) to identify trends and opportunities

8. Mobile Marketing:

• SMS & Voice message campaign, Bulk WhatsApp Shooting & Mobile Apps Marketing.
• Apps installation campaign, Ad Campaigns on Inshorts, Dailyhunt, Scoopwhoop etc.

9. Content Marketing:

• Content Strategy & Optimization for leads & brands, Magnetic Headlines, and Copyrighting.

10. Online Reputation Management:

• Product, Service & Brand Sentiment analysis in support of text mining for process improvement.

11. E-commerce Marketplace Management & Reporting

12. Web Analytics - Google & Adobe Analytics:

• Advanced Metrics, Filters and segments, Setting Funnel in Goal, Monitoring traffic and behaviour.
• Heat mapping, Click path analytics, Multivariate testing, Sales Optimization, and Session replay.

Job responsibilities:

1. Plan and monitor the ongoing organization's presence on social media channels.
2. Launch optimized online adverts through Google Adwords, Facebook etc. to increase brand online properties and brand awareness.
3. Increase customer engagement through email marketing activities.
4. Provide creative ideas for content marketing and update the website.
5. Collaborate with the content team to create optimized content for search engines.
6. Collaborate with designers to improve user experience.
7. Measure the performance of digital marketing efforts using a variety of Web analytics tools like Google Analytics.
8. Acquire insight into online marketing trends and keep strategies up-to-date.

Qualifications, Experience and Skills:

• Bachelor's degree in any field
• Experience as a Digital Marketing Executive or a similar role of at least 2 years
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Analytical mindset and critical thinking with sound communication and interpersonal skills
• Off-page SEO, social media marketing, social media management, online paid advertising, online promotion, campaign management (paid ads, Google Analytics, SEO, SEM )

• Work Location: Kochi

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