Location
Mumbai | India
Job description
- Produce high-quality, compelling content for various platforms including websites, blogs, social media, and marketing materials.
- Conduct in-depth research on agricultural trends, practices, technologies, and market insights.
- Develop content strategies aligned with the company's goals and target audience.
- Create SEO-friendly content to increase online visibility and drive organic traffic.
- Collaborate with the marketing and operations teams to ensure content consistency and alignment with brand guidelines.
- Stay updated with industry trends and innovations to generate fresh, relevant content ideas.
- Edit and proofread content to ensure accuracy, clarity, and adherence to style guidelines.
- Adapt content to different formats and audiences while maintaining a consistent brand voice.
Skills Required : Functional :
- Ability to produce engaging and informative content across various platforms.
- Conduct in-depth research on agricultural trends, technologies, and market insights.
- Develop content strategies aligned with company goals and audience preferences.
- Understand SEO principles and apply them to create SEO-friendly content.
- Strong editing and proofreading skills to ensure accuracy and clarity of content.
- Ability to tailor content to different formats and target audiences while maintaining brand voice.
- A strong understanding of the agricultural sector and its dynamics.
Soft skills :
- Excellent written and verbal communication skills to convey complex information in a clear and concise manner.
- A creative mindset to generate innovative content ideas.
- Strong organizational and time-management skills to handle multiple projects and meet deadlines.
- Ability to adapt to changes in priorities, tasks, or strategies.
- Capacity to collaborate effectively with marketing, operations, HR and other teams.
- Thoroughness in editing, proofreading, and ensuring content accuracy.
- A passion for learning about new agricultural advancements and trends.
Technical Skills : - Ability to conduct thorough keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner to optimize content for specific search terms.
- Understanding of on-page optimization techniques including meta tags, header tags, and URL structure to improve content visibility and ranking on search engines.
- Familiarity with digital marketing tools and analytics.
- Familiarity with effective link-building strategies to enhance content authority and credibility.
- Ability to interpret metrics such as page views, bounce rates, and session duration to refine content strategies.
- Proficiency in using CMS platforms to manage and publish content.
- High proficiency in MS Word, MS Excel & MS PowerPoint
- High proficiency in any publishing software (MS Publisher, Scribus, etc)
Position : - Minimum 9 - 10 years of experience in content writing
- Basic understanding of the Indian agricultural ecosystem
- Excellent writing, editing, and proofreading skills with attention to detail.
- Familiarity with digital marketing tools and content management systems (CMS).
- Strong understanding of SEO principles and content optimization techniques
Job tags
Salary