Women Entrepreneur Network
Location
Gurgaon | India
Job description
- As a Performance Marketing Specialist, you will play a crucial role in driving and optimizing our digital marketing campaigns to generate leads, increase conversions, and maximize ROI. The ideal candidate should have 3 to 5 years of proven experience in B2B performance marketing, preferably from a similar industry, a solid understanding of digital marketing channels, and a strategic mindset.
Key Responsibilities : - Day-to-day management and execution of new customer campaigns through paid media channels. - Develop and implement campaign optimizations to improve CPLs and drive more qualified leads for the company. - Discover platforms and tools that can help find new customers, improve performance, and generate ongoing revenue. - Manage campaigns for paid search, paid social, programmatic, and retargeting. - Participate in the creative development process for paid social and landing pages, such as writing briefs, and guiding creation. - Coordinate a consistent feedback loop of creative insights to the broader team. - Consistently incorporate test learnings into campaigns; track learnings over time to maintain continuous optimization. - Find new ways to reach customers through sophisticated targeting and creative executions. - Prepare MIS reports to track and analyze the performance. Education and Experience :- 2-4 years of paid media experience, preferably working with B2B brands or in the same industry which rely heavily on paid advertising to drive new customer acquisition.
- Comfortable with managing marketing budgets across multiple channels while optimizing toward blended CAC targets. - Google Ads Certification is required. - Meta (Facebook) Blueprint Certification not required, but strongly encouraged. - Entrepreneurial & proactive spirit; strong revenue orientation. - Understands a new approach to branding - not cookie cutter creatives and solutions. - Strategic, tactical, creative, and motivated, with strong attention to detail. - Strong data skills including analyzing, visualizing, and extracting insights. - Strong written and verbal communication - able to articulate what you're seeing in the data, and what our plan is to optimize our performance.Job tags
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