Location
Delhi | India
Job description
Company Description
Allter is India's first sustainable and certified rash-free diaper brand. Started by parents who wanted to keep their parenting as natural as possible for their little bundle of joy, Allter's mission is to promote gentle baby care and a beautiful planet to thrive on. With mindfully curated baby care products that are easy on the planet and good for babies' skin, Allter aims to simplify parenting.
Role Description
This is a full-time on-site role for a Social Media Manager located in New Delhi. The Social Media Manager will be responsible for developing and executing social media marketing strategies, managing communication with followers and influencers, creating content strategy, performing social media optimization, and writing copy for social media posts.
Responsibilities
- Developing and executing a content strategy that aligns with the brand's marketing objectives and target audience
- Creating engaging, informative and entertaining content such as photos, videos, and animations for social media platforms, including reels and shorts.
- Writing and editing copy for social media posts, captions, and ads
- Collaborating with the in-house studio to write and direct ads that showcase the brand's products and services
- Staying up-to-date with the latest social media trends, algorithm updates, and best practices
- Monitoring and analysing social media metrics to identify opportunities for improvement and growth
- Building and maintaining relationships with influencers and keeping up to date with who is hot in the market
- Monitoring and replying/resolving queries raised in social media accounts by customers
- Coordinating with marketing/CRM teams to ensure customer queries are answered in real time
- Ensuring timely posting of content on all channels and following the content calendar
- Working on setting up the social media calendar in discussion with the content writers.
Qualifications
- 1+ year of experience with a D2C brand is preferred.
- Experience in developing and executing social media marketing strategies
- Content Strategy and Social Media Optimization (SMO) skills
- Excellent writing skills
- Creative and innovative mindset
- Experience managing and growing social media accounts
- Experience in the parenting or baby care industry is a plus
- Bachelor's degree in Marketing, Communications or related field
Job tags
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