Senior Account Manager - Paid Social
Location
Chennai | India
Job description
Dentsu Media is the largest area of specialism within the dentsu network. It is brought to markets globally, through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers. Operating across more than 145 countries, dentsu Media is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. Dentsu leverages technology, creativity, and in-depth data analytics to drive superior results that amplify its clients' brands. Dentsu Media is transforming advertising as a force for growth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.
Job Description
- Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief.
- Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns.
- Participating/leading in the strategy planning discussions with the client to discuss about different strategies like audience, ad formats, bidding, budget allocation, etc
- Working with multiple stakeholders like different brand owners and coordinating with the internal team to get the work done with 100% quality.
- Sharing knowledge across the team especially for the juniors to help them grow. Guiding/mentoring them with the queries they have in daily operations.
- Responsible to work towards achieving the target KPIs/campaign objective for the brands by guiding the internal team.
- Planning & forecasting the budget & estimating the other metrics based on the audience & it's size and historical performance.
- Conducting regular research to provide client with different strategies that can improve brand performance.
Additional Information
Flexible to work across different time zones/shifts (including night shift)
Job tags
Salary
