Email & Marketing Automation Specialist
Location
Pune | India
Job description
About Amber ([
Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities. We are growing rapidly and targeting $ 2B in annual gross bookings value by 2024.
If you are passionate about making international mobility and living seamless and accessible, then - Join us in building the future of student Housing! (We are amongst the fastest growing companies in the Asia Pacific as per Financial Times
About the role:
Marketing Automation Specialist, will be responsible for managing our marketing automation platforms (MoEngage and GupShup) and fully leveraging the tools capabilities.
Work closely with branding, content, design and product team to implement all operational tasks and initiatives through MoEngage or GupShup.
Roles & Responsibilities:
- Design and execute email marketing campaigns and email automation.
- Responsible for email marketing and push notification execution,testing, and deployment.
- Maintain Marketing Automation integration with MoEngage and assist in the integration of additional platforms into MoEngage.
- Understand and evaluate and improve campaign metrics and report campaign performance. Define KPIs, create reporting, analyse campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to conversion rates.
- Support essential marketing operations initiatives in MoEngage or GupShup managing the lead scoring and lead nurturing.
- Drive value and retention of receivers, by managing email list.
- Create email campaigns based on user persona, user buying journey, user funnel stage, etc. Understanding user psychology and what kind of copies work with the users is a must.
Requirements:
- Strong hands-on experience with email builders like Moengage,Mail Chimp, Sendinblue, etc. is a must.
- 2-5 years experience with email marketing and marketing automation.
- Must be well versed with all the technical aspects of promotional emails.
- Hands-on experience in working on campaigns involving large audiences
- Experience with dynamic flows and push notifications.
What will you get from Amber
- Fast-paced growth (can skip intermediate levels)
- Total freedom and authority (everything under you, just get the job done!)
- Amazing work culture (trust us when we are saying this!)
- Open and Inclusive Environment
- Great Compensation (and ESOPs)
Job tags
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