dotEYE labs
Location
Bangalore | India
Job description
Summary:
We are seeking a creative and skilled copywriter to join our dynamic marketing team. The ideal candidate will have a passion for crafting compelling and engaging content across various platforms. As a copywriter, you will be responsible for producing high-quality copy that effectively communicates our brand message and drives engagement with our target audience.
Key Responsibilities:
1. Content Creation: Develop engaging and persuasive copy for a variety of marketing materials, including website content, blog posts, social media posts, email campaigns, advertisements, and more.
2. Brand Consistency: Ensure all content aligns with our brand voice, style guidelines, and messaging strategies.
3. Research: Conduct research to understand target audience preferences, industry trends, and competitor strategies to inform content development.
4. Collaboration: Collaborate with cross-functional teams, including marketing, design, and product development, to brainstorm ideas and execute integrated marketing campaigns.
5. Editing and Proofreading: Review and edit content to ensure accuracy, clarity, and adherence to brand standards. Proofread all content for grammar, punctuation, and spelling errors.
6. SEO Optimization: Incorporate relevant keywords and phrases to optimize content for search engines and improve organic visibility.
7. Performance Analysis: Monitor and analyze the performance of content across various channels, providing insights and recommendations for optimization.
Requirements:
1. Proven Experience: Minimum of 1 years of experience as a copywriter or in a similar role, preferably in a marketing or advertising agency.
2. Exceptional Writing Skills: Strong command of the English language with excellent writing, editing, and proofreading abilities.
3. Creativity: Ability to think creatively and generate innovative ideas that resonate with target audiences.
4. Attention to Detail: Meticulous attention to detail with a focus on accuracy and consistency.
5. Adaptability: Ability to adapt writing style and tone to suit different platforms, audiences, and brand requirements.
6. Time Management: Excellent organizational and time management skills, with the ability to manage multiple projects and deadlines simultaneously.
7. Team Player: Strong interpersonal skills with the ability to collaborate effectively in a fast-paced, deadline-driven environment.
8. Knowledge of SEO: Basic understanding of SEO principles and best practices for content optimization is preferred.
9. Portfolio: A portfolio showcasing a diverse range of writing samples across various mediums and industries.
Education:
A Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is preferred.
Job tags
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