Digital Marketing Manager

Location

Mumbai | India

Job description

  Job title: Digital Marketing Manager

Company: TT Group Worldwide

Brand: TT Academy

Location: Andheri East, Mumbai 

Joining: Immediate

Experience: 8 years to 10 years

Salary: 8 LPA to 9 LPA

Hours: 10:00 am - 7:00 pm

About TT Academy

TT Academy, part of the TT Group, delivers tuition to children from developed countries. Based on the UK English curriculum, the brand's objective is to improve the language skills of its students & and adults to an international standard.

Job Profile:

We are seeking an experienced and creative Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various online channels. You will play a pivotal role in driving brand awareness, customer engagement, and business growth through effective digital strategies.

Key Responsibilities:

1. Digital Strategy Development:

• Collaborate with the marketing team to create and execute comprehensive digital marketing strategies aligned with business goals.
• Analyse market trends, customer behavior, and competitive landscape to identify growth opportunities.

2. Campaign Planning and Execution:

• Planned, coordinated, and executed digital marketing campaigns across channels such as social media, email, SEO, SEM, content marketing, and BTL Marketing.
• Develop creative and engaging content to support campaigns and maintain a consistent brand voice.

3. Social Media Management:

• Manage and oversee social media accounts, including content creation, posting schedules, and engagement strategies.
• Monitor and respond to comments, messages, and mentions, fostering a positive online community.

4. Search Engine Optimization (SEO):

• Optimize website content for search engines to improve organic search rankings and drive relevant traffic.
• Conduct keyword research, analyze website performance, and implement on-page and off-page SEO strategies.

5. Paid Advertising:

•  Monitor ad performance, adjust budgets, and refine targeting to maximize ROI.

· Plan, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and others.

6. Email Marketing:

• Develop and execute email marketing campaigns to nurture leads and engage with existing customers.
• Monitor email metrics, such as open rates and click-through rates, and make data-driven improvements.

7. Analytics and Reporting:

• Track, analyze, and report on key performance metrics for digital marketing initiatives.
• Provide regular insights and recommendations based on data to enhance campaign effectiveness.

8. Team Collaboration:

•  Coordinate with internal teams, including design, content, sales, and development, to ensure seamless execution of digital campaigns.
• Stay up to date with industry trends and best practices and share knowledge with the team.

Qualifications Required 

· BBA, MBA (Marketing)

· Hands-on experience in digital marketing, with a focus on campaign planning and Execution

· Knowledge of Digital Marketing Channels, Techniques, and best practices.

· Proficient in social media platforms, email marketing tools, and analytics platforms.

· Excellent written and verbal communication skills.

· Analytical mindset with the ability to interpret data and make data-driven decisions.

· Creative thinking and problem-solving skills.

· Experience in managing a team is a plus.

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