Digital Marketing Specialist

Location

Chennai | India

Job description

We are seeking a Digital Marketing Specialist for our company who has Minimum 5+ years. You will be leading our digital marketing sector. You should use the latest digital media strategies and tools for marketing purposes. 

Online marketing management like Google AdWords for Lead Generation would be the primary duty of this job. You will be required to publish blogs, video logs, websites, articles, etc. You will work out towards promotions and advertise our company and our products.

By joining us, you should be able to enhance our clientele and promote the company's vision.

Responsibilities

• Manage our clients Google AdWords for branding and Lead generation.
• Develop digital media strategies with business goals aligned with the company's vision.
• Create digital content including websites, blogs, articles, animated explainer videos, etc.
• Establish our online presence and create brand awareness.
• Run day to day social media and search engine optimization audits to ensure best practices are being used.
• Maintain SEO regular keyword research and other best practices.
• Create a unique brand identity online.
• Create visual concepts for promotional activities.
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
• Spread the company's message through social media and other online mediums.
• Increase the company's sales through online marketing.
• Improve customer engagement using various marketing strategies.
• Supervise ROI and KPIs.

Requirements

• Proven work experience as a Digital Media Specialist or Digital Marketing Manager.
• Strong knowledge in Google AdWords, Campaigns, tactics to improve google search calls.
• Strong experience with SEO and SEM Strong written, verbal and collaboration skills
• Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage
• A portfolio mentioning the projects undertaken so far would be preferred.
• Hands-on experience in digital marketing software including Hubspot, Active Campaign GetResponse, etc.
• Knowledge of basic HTML and web publishing.
• Quality content generation and management skills.
• Effective leadership and time management skills.
• Strong written and verbal communication skills.
• Outstanding analytical skills.
• Attention to detail.
• Ability to multitask.

Job tags

Salary