Infopro Learning, Inc
Location
Noida | India
Job description
Role:
Manager-Marketing Skill Set: Marketing Experience: 7+ years About Us Infopro Learning impacts employee performance and business outcomes by creating innovative learning solutions. These solutions have been highly awarded over the years and led to 5 consecutive years on the Top 20 Outsourced Training Partner list. With over 20 years of history in the L&D industry, our proprietary learning models and methodologies have been proven to help organizations around the world to achieve desired performance outcomes in various functions, such as sales, customer service, compliance, and onboarding. Each model has been perfected over time to provide the right blend of learning strategy, design, training development, informal learning interventions, and an effective use of technology to achieve desired performance outcomes and reduce time to proficiency by over 30%. _ To see the latest news and posts from Infopro Learning, follow us on Twitter! Overview: We are seeking a dynamic and experienced Manager Marketing to lead our marketing efforts in the learning and development sector. The ideal candidate will bring a strategic mindset, innovative thinking, and a proven track record of successfully driving marketing initiatives in the B2B e-learning space. Prerequisites: · Any bachelor's degree · 7+ or more years of experience in online Learning industry, providing exemplary service. · 7+ or more years of experience in marketing within the learning industry ( Leadership Vertical Preferred ) · Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis. · Proficiency in marketing automation systems (preferably HubSpot) and integrating those systems with other technologies. · Ability to manage multiple projects at the same time in a fast-paced environment. · Technically capable, excellent communicator, and a desire to improve processes. · Should be a good team player Key skills: Conversion Optimization · Marketing Operations · Consulting · Marketing Strategy · Brand Development · Integrated Marketing · Performance Marketing · Sales Funnel Optimization · Demand Forecasting · Business Strategy · Marketing Automation · Funnel Optimization · Marketing Funnel · Marketing led Sales · Operations Management · Management Consulting Preferred: · Marketing degree and/or background preferred. · Experience in attribution marketing reporting preferred. · Proactive and Crisp Communication Responsibilities: Build and execute inbound campaigns including email content, paid advertisement, social media, for lead and demand generation. Lead cross-functional teams to develop and execute successful marketing campaigns in collaboration with leadership and operations teams. Work with sales and customer success teams to create custom marketing collaterals and drive in-house events to re-engage and convert existing accounts. Build marketing strategies and execute high value customer acquisition activities across multiple traffic channels (email, display ads, website, google search and SEO) Partner with external and internal stakeholders to drive high-volume lead generation activities like physical and virtual events, partnered & customer webinars. Deliver effective online marketing campaigns with a strong emphasis on email marketing, utilizing marketing automation for dedicated nurture sequences. Work with editorial and content management teams to create marketing and sales collaterals that provide value to target customers. Optimize marketing campaigns, messaging and workflows through frequent testing and data analysis, documenting results and sharing best practices. Well-versed with marketing automation and CRM tools like Google Ads, Analytics, HubSpot and Salesforce to develop marketing communications, landing pages and check lead conversion funnel. Manage communication & report to appropriate stakeholders on the monthly basis. Working knowledge of ABM required.Job tags
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