Location
Secunderabad | India
Job description
About the Company:
aha is a 100% Regional video streaming platform which has broken several conventional rules in the OTT sector in country. The humble journey had started in Feb 2020 by serving only Telugu content to our 100-Million Telugu population across the globe. The subscription on-demand platform garnered users' respect with a tremendous response of 20-Million mobile app installs and over 50-Million unique users. aha has become a household name and go-to destination among the Telugu community with content releases every week. Our vision is to be the destination for regional entertainment. Recent foray into Tamil language market is a testament of it.
Job Title: Copywriter - Retention Team (English & Telugu)
Location: Hyderabad
Experience: 3 to 5 Years
Responsibilities:
Retention Campaigns:
- Develop compelling copy for retention-focused campaigns, emphasizing engagement and loyalty.
- Craft messages that resonate with both English and Telugu-speaking audiences.
Multichannel Copywriting:
- Create persuasive copy for various channels, including email, in-app messages, and social media.
- Tailor language to effectively communicate with our diverse user base.
User Communication:
- Collaborate with the Retention Team to create personalized and targeted communication for different user segments.
- Ensure consistency in messaging to strengthen the user-brand relationship.
Campaign Launch:
- Lead the launch of retention campaigns, working closely with cross-functional teams.
- Monitor campaign performance and iterate on copy based on analytics and user feedback.
English & Telugu Proficiency:
- Demonstrate excellence in English and Telugu writing, adapting tone and style for each language.
- Ensure cultural nuances are reflected accurately in the copy.
Qualifications:
- Proven experience as a Copywriter, preferably in retention-focused roles within the entertainment or digital industry.
- Proficiency in English and Telugu, with the ability to switch seamlessly between the two languages.
- Strong creative thinking and problem-solving skills.
- Excellent communication and collaboration abilities.
- Familiarity with cultural aspects and preferences of Telugu-speaking audiences.
- Results-driven with a keen eye for detail
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