TrueBlue Inc.
Location
Gurgaon | India
Job description
WHO ARE WE?
CONNECTING PEOPLE AND WORK TrueBlue (NYSE: TBI) is a leading staffing, recruiting, and workforce management company. The company fills individual positions on demand, staffs entire facilities, and manages outsourced recruiting processes and staffing vendor programs for a wide variety of clients. The company's specialized workforce solutions meet clients' needs for a reliable, efficient workforce in a wide variety of industries including-- construction, energy, manufacturing, financial services, pharmaceuticals, transportation, aviation, and energy. TrueBlue assigns as many as 100,000 people to work each day, drawing from a database of hundreds of thousands of candidates, and places more than 250,000 people in permanent positions each year. ROLE In this role, you will play a crucial role in the sales and marketing efforts in collaboration with the Business Development team. The primary responsibility of a Sales Support Analyst is to identify and generate potential business opportunities for the sales team through various channels including market research, cold calling, email campaigns, social media, event campaigns, and all other sources of information. ESSENTIAL DUTIES and RESPONSIBILITIES Research and Targeting Conduct market research to identify potential customers and industries Define target customer profiles and segments Outreach & Communication Initiate contact with leads through emails, cold calls, or other communication methods Clearly communicate the value proposition of the PeopleScout services Lead Qualification Evaluate and qualify leads based on predefined criteria Prioritize leads to focus efforts on those with a higher likelihood of conversion CRM Management Maintain and update the Customer Relationship Management (CRM) system with accurate and relevant information. Ensure data integrity and consistency in the CRM database Lead Nurturing Develop and implement strategies for lead nurturing, ensuring that potential customers remain engaged with the company over time Provide additional information and resources to educate and build trust with leads Reporting Generate regular reports on key performance indicators (KPIs) and provide insights to management and use data to identify trends, assess the success of campaigns, and make recommendations for improvement Skills & Qualifications: Education Bachelor’s/Masters Degree in Business, Marketing, Communications or a related field Work Experience Proven experience in lead generation, business development, or a similar role in the Staffing/RPO industry Familiarity with CRM systems especially Salesforce and marketing automation tools Previous success in achieving and exceeding lead generation targets Communication & Interpersonal Skills Excellent verbal and written communication skills Ability to articulate the value proposition of products or services clearly and persuasively Strong interpersonal skills to build relationships with potential clients Ability to work collaboratively with the sales team and other departments Sales and Marketing Knowledge Understanding of sales and marketing principles Knowledge of lead generation strategies and techniques Customer-Centric Approach Focus on understanding customer needs and providing solutions Ability to empathize with potential clients and build rapport Attitude Ability to work autonomously with flexibility to adapt to change Committed to continuous improvement and delivering excellence in customer service Works collaboratively with key stakeholders (both internal and external) to deliver effective and successful outcomes Uses organizational knowledge to maneuver through formal and informal channels to get things done quickly and effectively Consistently achieves positive, concrete results through hard work and perseverance Highly proactive. Chooses to take initiative and ownership of projectsJob tags
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