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General Manager - Brand


HealthKart


Location

Gurgaon | India


Job description

About HealthKart: HealthKart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HealthKart - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers raising over US$ 75M funds till date.

Become a part of one of the leading online health supplement brands in India. The brand is backed by deep research & innovation and is trusted by over 5 million consumers.

The brand has multiple categories catering to general nutrition, Hair & Skin Care and Weight Management solutions, and has bestsellers across all top marketplaces.

We are looking for somebody to lead the Vitamins and Hair portfolio within the brand. It will be end to end Brand and P&L Management role, requiring extensive stakeholder management and collaboration with cross-functional teams like R&D, Supply Chain, Product, Technology and Channel Sales Teams.

High-level strategic thinker with excellent attention to details Proven track record of success in achieving KPIs related to growth, brand awareness, and customer acquisition. In-depth understanding of digital marketing trends, tools, and best practices. Strong analytical skills and experience with data-driven decision-making Ability to plan and execute annual NPD calendars based on consumer insights and emerging category trends, conceptualize and formulate products alongside the R&D teams and work on pricing, packaging and GTM strategy to scale up products across online and offline channels. Strong hold on P&L management in a complex framework of multiple categories Ability to influence and make strategic recommendations and presentations to leadership. Expertise in leading, mentoring and developing individuals.

This role requires a go-getter: proactive and driven to come up with new ideas and solutions, to test and fail and adapt quickly to the dynamic category environment.

They are a consumer advocate and understand the scale up of D2C brands and the role of D2C channels. Demonstrated connection to fitness or health would be a great plus!


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