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Location

Noida | India

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Job description

Overview :

- We are seeking a highly skilled and experienced Digital Marketing Manager with a proven track record of 3 to 5 years in the field. The ideal candidate should have extensive expertise in managing digital marketing strategies, with a focus on LinkedIn, website content, campaigns, and events. The candidate will play a key role in developing and executing comprehensive digital marketing initiatives to drive brand awareness, lead generation, and overall business growth.

Responsibilities :

LinkedIn Management :

- Develop and implement a comprehensive LinkedIn marketing strategy to enhance brand presence.

- Create and optimize engaging LinkedIn content, including posts, articles, and multimedia materials.

- Monitor and analyze LinkedIn performance metrics to make data-driven decisions and improvements.

Website Content :

- Oversee the development and maintenance of the company's website content.

- Ensure that website content is optimized for SEO and user experience.

- Collaborate with cross-functional teams to update website content based on business needs and marketing campaigns.

Campaign Management :

- Plan, execute, and optimize digital marketing campaigns across various channels.

- Utilize data analytics to measure the success of campaigns and identify areas for improvement.

- Collaborate with creative teams to develop compelling campaign assets.

Event Management :

- Conceptualize and coordinate digital marketing strategies for virtual and in-person events.

- Manage pre-event, on-site, and post-event digital marketing activities.

- Utilize social media and other online channels to promote events and engage the target audience.

Social Media Management :

- Collaborate with the social media team to ensure consistent messaging across all digital platforms.

- Stay updated on industry trends and competitor activities to inform social media strategy.

- Monitor and respond to audience engagement on various social media platforms.

Analytics and Reporting :

- Regularly track and report key performance indicators (KPIs) related to digital marketing efforts.

- Provide insights and recommendations based on performance data to enhance overall strategy.

- Utilize tools such as Google Analytics, LinkedIn Analytics, and others to measure and analyze results.

Requirements :

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience of 3 to 5 years in digital marketing, with a focus on LinkedIn, website content, campaigns, and events.

- Strong understanding of digital marketing trends, SEO, and analytics.

- Excellent communication and interpersonal skills.

- Ability to work collaboratively in a fast-paced, dynamic environment.

- Proficiency in digital marketing tools and platforms.

- If you meet these qualifications and are ready to take on a challenging role in a dynamic work environment, we invite you to apply for this exciting opportunity as a Digital Marketing

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Job tags

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Salary