Digital Marketing Analyst

Location

Kochi | India

Job description

Experience: 0 - 3 years

Requirements

• Create data analytics, performance, creative reports as required.
• Effectively work with a highly collaborative, multi-disciplinary team.
• Must be an analytical thinker and formulate insights, experience in budget forecasting and management.
• Impeccable eye for detail, ability to take full ownership.
• Exhibit willingness and flexibility to work with the end goal in mind.
• Familiarity with digital media buying and selling processes. .
• Strong analytical and Reporting skills (preferably- Looker Studio, Excel, Power Bi skills).

Responsibilities

• Collecting and analyzing customer, marketing, and web behavioral data
• Analyse entire paid and organic media campaigns across all platforms
• Support campaigns and programs execution across digital channels
• Identify recommendations for optimization based on performance
• Conduct competition analysis and response handling
• Documenting and presenting your learnings, successes, and failures to the team during our weekly meetings and internal strategy sessions
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
• Collaborate across communities to develop digitally centred programs (Digital contests & other marketing activities)
• Research and keep pace with social media / digital marketing trends and developments
• Developing digital campaign and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.

Job tags

Salary