Social Media Marketing Specialist
Ozone Overseas Consultants
Location
Trivandrum | India
Job description
Role and Responsibilities:-
Social media marketing specialist -typically has a range of responsibilities aimed at effectively promoting a brand, product, or service across various social media platforms. Here are some common responsibilities:
- Content Creation and Curation : Developing engaging and relevant content tailored to different social media platforms, including text, images, videos, and infographics. This involves understanding the target audience and creating content that resonates with them.
- Community Engagement : Actively engaging with the audience by responding to comments, messages, and mentions. Building relationships with followers and fostering a sense of community around the brand.
- Campaign Planning and Execution : Developing social media marketing strategies and campaigns aligned with overall marketing objectives. This includes planning, scheduling, and executing campaigns, as well as monitoring their performance and making adjustments as needed.
- Analytics and Reporting : Monitoring social media metrics and analytics to track the performance of campaigns and individual posts. Analyzing data to identify trends, insights, and areas for improvement. Providing regular reports to stakeholders.
- Stay Updated with Trends and Tools : Keeping up-to-date with the latest trends, features, and algorithms on various social media platforms. Experimenting with new tools and techniques to optimize social media marketing efforts and stay ahead of the competition.
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