Market Research Executive
NewVision Softcom Consultancy
Location
Pune | India
Job description
As a Market Researcher, your primary responsibility is to collect, analyze, and interpret data about market conditions, consumer preferences, and industry trends to provide valuable insights to support strategic decision-making. You will be tasked with gathering information through various methods, such as surveys, interviews, focus groups, and data analysis, to help organizations understand their target audience, competitors, and overall market dynamics.
Key Responsibilities:
- Conduct Market Research:
- Design and execute market research studies to gather relevant data.
- Utilize a variety of methods, including surveys, interviews, and focus groups, to collect primary data.
- Analyze existing data sources, industry reports, and market trends.
- Competitor Analysis:
- Identify and analyze competitors to assess their strengths, weaknesses, opportunities, and threats.
- Monitor competitor activities, product launches, and market positioning.
- Consumer Behavior Analysis:
- Understand and analyze consumer preferences, behaviors, and purchasing patterns.
- Develop customer profiles and segments to guide marketing strategies.
- Data Analysis:
- Utilize statistical techniques and data analysis tools to interpret research findings.
- Present data in a clear and concise manner, providing actionable insights.
- Report Generation:
- Prepare comprehensive and insightful reports based on research findings.
- Clearly communicate recommendations to internal stakeholders.
- Collaboration:
- Collaborate with cross-functional teams, including marketing, product development, and sales, to integrate research findings into business strategies.
Stay Informed:
- Stay current on industry trends, market dynamics, and emerging technologies.
- Continuously update knowledge of best practices in market research.
Qualifications:
- Bachelor s degree in Marketing, Business, Statistics, or a related field. Advanced degree (MBA, MSc) is a plus.
- Proven experience in market research, data analysis, or a related field.
- Strong analytical and critical thinking skills.
- Proficiency in statistical analysis tools and data visualization techniques.
- Excellent communication skills, both written and verbal.
- Ability to work independently and collaboratively in a team environment.
- Familiarity with relevant industry trends and market research methodologies.
- Attention to detail and strong organizational skills.
Preferred Skills:
- Knowledge of research tools such as Zoominfo, SurveyMonkey, Lusha, Crunch base and statistical analysis software.
- Experience with social media analytics and online research methods.
- Familiarity with industry-specific databases and market research platforms.
Job tags
Salary
