Freelancer -Social Media Marketer

Location

Lucknow | India

Job description

Ark Saivi is looking for Freelancer -Social Media Marketer to join our dynamic team and embark on a rewarding career journey

• Social Media Strategy: Develop comprehensive social media strategies aligned with clients' business goals, target audience demographics, and brand identity
• Identify key performance indicators (KPIs) to measure success and track progress over time
• Content Creation: Create engaging and relevant content for social media platforms, including posts, graphics, videos, stories, and other multimedia assets
• Tailor content to match the tone, style, and preferences of each social media channel and target audience
• Content Calendar Management: Plan and schedule social media content calendars, including posting frequency, timing, and thematic campaigns
• Coordinate content distribution across different platforms to maximize reach and engagement
• Community Engagement: Monitor social media channels for audience interactions, comments, mentions, and messages
• Respond promptly to inquiries, comments, and feedback to foster positive relationships and enhance brand reputation
• Audience Targeting: Use audience insights, demographics, and analytics tools to identify target audience segments and create targeted advertising campaigns
• Utilize audience targeting options and retargeting strategies to reach specific demographics, interests, and behaviors
• Social Media Advertising: Develop and execute paid advertising campaigns on social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others
• Set campaign objectives, budgets, targeting criteria, and ad formats to maximize ROI and campaign effectiveness
• Performance Monitoring: Monitor and analyze social media metrics, including reach, engagement, click-through rates (CTR), conversions, and return on ad spend (ROAS)
• Use analytics tools and performance dashboards to track campaign performance, identify trends, and optimize strategies for improved results
• A/B Testing and Optimization: Conduct A/B tests on ad creatives, copywriting, audience targeting, and campaign parameters to identify winning variations and optimize campaign performance
• Implement iterative improvements based on data-driven insights and experimentation
• Content Promotion and Amplification: Leverage social media advertising, influencer partnerships, and cross-promotion strategies to amplify reach and increase exposure for branded content and marketing campaigns
• Client Communication and Reporting: Provide regular updates, progress reports, and campaign insights to clients, stakeholders, and team members
• Communicate campaign results, key learnings, and recommendations for future optimization and strategy refinement

Job tags

Salary