Digital Marketing Coordinator
Location
Secunderabad | India
Job description
Description
About IntouchCX
IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term relationships with our brand partners and empowering our people to drive positive change. To learn more about us and our culture, follow the link to Our Story -
About the Job
We're changing the way people think about customer care, and we need your help!
We're looking for an energetic, driven individual with a dynamic range of experience to join our team as a Digital Marketing Coordinator. This individual will have strong communication and organizational skills, will be self-motivated, and will thrive in a fast-paced, team oriented environment.
The Digital Marketing Coordinator will work closely with the Marketing Manager, and is responsible for the development, execution and reporting of digital marketing and demand generation activities across various platforms, with the goal of generating leads and driving growth for IntouchCX.
As Digital Marketing Coordinator, You Will…
- Execute paid advertising campaigns across platforms including Linkedin, Google, Adroll, and Demandbase
- Manage day-to-day elements of ad campaigns including targeting and set-up, tracking, and performance analysis
- Research relevant keywords and topics using SEMRush to be used across ad campaigns
- Develop written copy for Google Ad headlines and descriptions, and support with additional copy for advertising and emails as needed
- Collaborate with the Design team for branded ad and content materials
- Leverage Canva templates to develop ad creatives
- Create and manage email marketing campaigns in line with our demand generation strategy
- Track, analyze, and report on the ROI of marketing activities/campaigns and provide recommendations for improvement
- Research and recommend lead generation initiatives, including events
Requirements
As Digital Marketing Coordinator, You Have…
- A post-secondary diploma or degree in marketing or creative communications
- 1-2 years of experience in digital marketing (B2B experience considered an asset)
- Excellent written and verbal communication skills (English) with creative writing experience
- Experience working in Hubspot or another marketing automation platform
- Experience and familiarity with various advertising platforms (social media, account-based marketing)
- Above-average data management skills, including the ability to audit, organize, and present data
- Strong analytical skills used to identify data trends and make recommendations
- Excellent attention to detail with the ability to organize, coordinate and track projects
- The ability to work both independently and within a team environment
- The ability to operate in a fast-paced work environment and switch gears quickly between tasks
- Light design skills (considered an asset) - please consider your resume as a sample of your work
By signing this application, the applicant consents to IntouchCX collecting, using and retaining hisher personal information for purposes relating to the application process and if hired, the employment relationship.
Any and all personal information collected is held in the strictest confidence and in accordance with all applicable Privacy Laws.
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