Vendasta
Location
Chennai | India
Job description
Chennai, India.
We are looking for a Google/Bing ads-certified specialist with a focus on both SEM and Social Media to work as a Virtual Employee for Vendasta's partners. This person is responsible for creating, monitoring, and optimizing search, display, social, and video advertising campaigns. The role requires strong ad copywriting skills, customer service skills, strategic thinking, creativity, and technical knowledge. The selected candidate will learn from our seniors, help conduct a thorough consultative review of the customers' performance, and provide solid, actionable insights and advice. Your Impact Discovery calls with newly closed or prospective clients to understand their goals/needs and advise a strategy for them Manage accounts through the life-cycle, starting with onboarding/build-out to regular day-to-day account management Ability to conduct keyword and competitor research Respond to our Digital Advertising Manager's requests and communications in a timely manner Create and manage campaign tests Place tracking codes and generate goals within Facebook Business Manager and Google Analytics Plan advertising strategy on a monthly and quarterly basis with clients/partner agencies Execute and create reports of key initiatives Identify opportunities to enhance a client's advertising portfolio Ensure that accounts meet client-defined budget and metric goals Optimize accounts on a regular basis Deploy A/B testing and CRO tactics to improve account performance What You Bring To The Table 2+ year creating and monitoring Paid Social Media Management campaigns on Facebook/Instagram and SEM campaigns on Google and/or Bing Familiarity with Google Analytics, GTM, and Facebook Pixel to effectively track and monitor campaign performance Experience with Paid advertisements on other social media platforms (such as Twitter, Pinterest, Snapchat, etc) is considered an asset Experience creating and presenting strategies designed to reach a client's KPIs Preferred Skills/Experience Google Analytics/Google Search Console Certification Google AdWords, Google Display, Facebook, and Bing Ads Certifications Customer Service Experience Exposure to any bid management software Project management experience Experience with digital marketing agencies Commerce or Marketing degree or certification preferable Responsible For The Following KPIs Campaign performance Campaign throughput About Vendasta So what do we actually do Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston ad Boca Raton Florida and Chennai, India. PerksJob tags
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