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Digital Ads Specialist - VE


Vendasta


Location

Chennai | India


Job description

Chennai, India.

We are looking for a Google/Bing ads-certified specialist with a focus on both SEM and Social Media to work as a Virtual Employee for Vendasta's partners. This person is responsible for creating, monitoring, and optimizing search, display, social, and video advertising campaigns. The role requires strong ad copywriting skills, customer service skills, strategic thinking, creativity, and technical knowledge. The selected candidate will learn from our seniors, help conduct a thorough consultative review of the customers' performance, and provide solid, actionable insights and advice.

Your Impact

Discovery calls with newly closed or prospective clients to understand their goals/needs and advise a strategy for them

Manage accounts through the life-cycle, starting with onboarding/build-out to regular day-to-day account management

Ability to conduct keyword and competitor research

Respond to our Digital Advertising Manager's requests and communications in a timely manner

Create and manage campaign tests

Place tracking codes and generate goals within Facebook Business Manager and Google Analytics

Plan advertising strategy on a monthly and quarterly basis with clients/partner agencies

Execute and create reports of key initiatives

Identify opportunities to enhance a client's advertising portfolio

Ensure that accounts meet client-defined budget and metric goals

Optimize accounts on a regular basis

Deploy A/B testing and CRO tactics to improve account performance

What You Bring To The Table

2+ year creating and monitoring Paid Social Media Management campaigns on Facebook/Instagram and SEM campaigns on Google and/or Bing

Familiarity with Google Analytics, GTM, and Facebook Pixel to effectively track and monitor campaign performance

Experience with Paid advertisements on other social media platforms (such as Twitter, Pinterest, Snapchat, etc) is considered an asset

Experience creating and presenting strategies designed to reach a client's KPIs

Preferred Skills/Experience

Google Analytics/Google Search Console Certification

Google AdWords, Google Display, Facebook, and Bing Ads Certifications

Customer Service Experience

Exposure to any bid management software

Project management experience

Experience with digital marketing agencies

Commerce or Marketing degree or certification preferable

Responsible For The Following KPIs

Campaign performance

Campaign throughput

About Vendasta

So what do we actually do Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston ad Boca Raton Florida and Chennai, India.

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