Digital Marketing Executive - Tours & Travel

Location

Margao | India

Job description

Job Overview:

The leading offbeat and experiential tour company, known for their unique concept - based trails, curating memorable travel adventures, providing top-notch services, and ensuring unparalleled customer satisfaction that have helped create a different narrative of Goa are seeking a Digital Marketing Executive to join their team and play a pivotal role in driving their marketing initiatives to new heights.

Job Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, Bing Ads, etc.).
• Analyze and report on the performance of SEM campaigns, making data-driven recommendations for improvement.
• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Team management experience, handling a Team of 4-5 members.
• Willingness to travel on field to capture on-site content and engage with target audiences.

Job Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Proven experience in SEO/SEM with a track record of successful campaigns. 
• Strong understanding of digital marketing trends and best practices.
• Candidates with 1 or 2 years’ experience in video and editing can apply. 
• Proficiency in photography and video production, with knowledge of editing tools. 
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to travel for on-field content creation.

Location - Goa

For any further details please write to us on

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