Event Evaluation:

Location

Faridabad | India

Job description

• The Event, Exhibitions & Activation Manager is responsible for planning, coordinating, and executing a wide range of events, exhibitions, and brand activation campaigns
• This role involves managing all aspects of event planning, from concept development to post-event evaluation, to ensure successful and impactful experiences that enhance the companys brand and achieve its marketing objectives

Key Responsibilities

• Event Planning and Strategy:

• Develop and execute comprehensive event and activation strategies that align with the companys marketing goals.
• Identify target audiences and tailor events to meet their interests and needs.
• Collaborate with cross-functional teams to define event objectives, budgets, and timelines.

• Budget Management:

• Create and manage budgets for events and activations, ensuring cost-effectiveness and efficient resource allocation.
• Negotiate and secure vendor contracts, sponsorships, and partnerships to maximize ROI.

• Venue Selection and Logistics:

• Research and select suitable venues for events, considering factors such as location, capacity, and technical requirements.
• Coordinate logistics, including event setup, equipment rental, catering, and transportation.

• Event Marketing and Promotion:

• Develop marketing plans to promote events and activations, including online and offline channels.
• Create compelling content and collateral to attract attendees and engage the target audience.
• Monitor and analyze marketing metrics to optimize promotional efforts.

• Event Production and Execution:

• Oversee all aspects of event production, including stage design, audiovisual elements, and entertainment.
• Ensure that events run smoothly and troubleshoot any issues that may arise during the event.
• Manage on-site staff and volunteers to deliver exceptional guest experiences.

• Post-Event Evaluation:

• Conduct post-event evaluations to assess the success of events and activations.
• Analyze attendee feedback, gather data on key performance indicators (KPIs), and report on outcomes.
• Use insights to improve future events and activations.

• Compliance and Risk Management:

• Ensure events comply with legal, safety, and regulatory requirements.
• Implement risk mitigation strategies and emergency response plans as needed.

• Team Management:

• Supervise a team of event coordinators, planners, and support staff.
• Delegate tasks, provide guidance, and foster a collaborative work environment.

Requirements

• Bachelors degree in Marketing, Event Management, Business, or a related field.
• Proven 4-7 years of experience in event planning and management, preferably in a similar role.
• Strong project management skills and the ability to handle multiple tasks simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• Creative thinking and the ability to innovate in event design and execution.
• Proficiency in event management software and tools.
• Knowledge of marketing principles and strategies.
• Flexibility to work evenings, weekends, and travel as required.

Job tags

Salary