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Regional Trade Marketing Manager


MNC Group


Location

Secunderabad | India


Job description

Hi All,

We are hiring..

Company - Home Appliance Manufacturing

For more details share CV one [HIDDEN TEXT] (Mention Subject Line - Regional Trade Marketing Manager_Hyderabad or Bangalore)

position is responsible for developing and executing sell-out strategies across channels in close co-ordination with the KAM and ZSM.

∙ Responsible for setting and achieving Promoter & Store wise Sellout, Productivity, Display and Counter share targets.

∙ Responsible for the recruitment of promoters & TL's and drive their productivity. Ensure right promoter at right store and control attrition levels. ∙ BTL Activations: Ideate and implement all BTL activations to maximize business opportunities. Make activation calendar in alignment with HO Trade Marketing Team.

∙ Maximize instore POSM display, internal & external branding space ∙ Inventory Mgmt.: Ensure minimum inventory norms are maintained across stores in close co-ordination with KAM and planogramming is adhered to as per company guidelines.

∙ Training: Ensure ongoing performance assessment of the TLs and promoters and support through coaching and training plans in coordination with trg team. Develop training prog and calendars in coordination with training team.

∙ Business Analysis: Analyze business data and provide relevant insights wrt sellout trends and opportunities in the market.

∙ Market Intelligence: Be able to set a process for regular market insights wrt competitive activities, schemes, new product launches etc.

∙ Collaborate with Customer Care team to ensure top-class customer service to the LFS/Regional Stores

∙ Relationship Management: Close coordination with all key stake holders. ∙ Drive SFA usage to drive journey plans of the TSO's & Team Leaders to ensure maximum market coverage as per the weight and the potential of the st


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