Lactalis India
Location
Indore | India
Job description
Job Description:
Family / Department
Marketing / MKTG - Operational (includes B2B & B2C)
Job purpose :
Increase market share, Creation of Brand Strategy, Activation Execution, sales profitability of his /her brand/ products.
Key Duties and Responsibilities/Missions
Challenge :
Organization :
Technical Skills :
Capability to collect and analyse facts, figures and trends relative to consumers and/or shoppers, including through market research and trends analysis, in order to identify insights and make recommendation on positioning and marketing mix (product, promotion, place, price, media communication)
Capability to analyze facts, figures and trends on market environment (competitors, customers, category, environment) and business indicators in order to identify key drivers, to assess business performances and to make recommendation on strategy
Capability to manage innovation and renovation projects all along lactalis process (innovation & product) in line with strategy in a project management mode with strong leadership. Ability to manage efficient relationship with all project actors (R&D, Quality, factories, purchasing…)
Capability to recommend & to set up efficient promotion aligned with trade and sales in order to lead the consumer preference and improve sales, to monitor their efficiency on sales. Manage efficient relationship with trade and agencies (non applicable on Private label and BtoB Marketing)
Capability to develop and optimize packaging (design and shape) to embody the positioning (brand and product) and drive impact, appeal and loyalty
Transversal Skills :
Analyse rigorously data and situations, to identify and analyse causes/effects and to select only appropriate information use to make effective decisions
Ability to build a logical approach (assess situation, identify causes, target solutions, deploy it) to address problems or manage a situation by drawing on own knowledge and experience base and calling on other references and resources as necessary
Capacity to share knowledge, skills and techniques to execute projects effectively and efficiently. Ability to lead a cross-functional team through a defined methodology using well-defined tools to reach the objective on time, on budget and on target.
Skills Required : Good communication skills, Increase market share, Marketing - B2B & B2CJob tags
Salary