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Location

Indore | India

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Job description

Job Description:

Family / Department

Marketing / MKTG - Operational (includes B2B & B2C)

Job purpose :

Increase market share, Creation of Brand Strategy, Activation Execution, sales profitability of his /her brand/ products.

Key Duties and Responsibilities/Missions

• Gather, analyse and summarise the information relating to his/her market and brand/product (Retail Track data/Penetration data/Preference Data) to properly assess his performances : category, competitors, trends and activities. Develop an understand of market and customers.
• Preparation of Go to Market Plan and also analysing sales trend across Line of Businesses.
• Acumen of understanding Consumer Insight and translating insight to Brand and Business proposition.
• Acumen of handling Research wrt Consumer Profiling, Need State, Product Taste test etc.
• Assess the competitivity of his/her products/brand in terms of positioning and mix and recommends development plans
• Liaise with agencies, production of in – house promotional materials and publications preparing press releases, organizing promotional activities.
• Implement actions plan in terms of marketing mix assessing their effectiveness and respecting budgets and schedules. Ensure brand profitability.
• Formulate and implement trade/marketing strategies. Execute trade and promotional activities. Manage advertising and promotion funds
• Ensure Brand’s performance & working closely with sales team
• Contribute to bring new ideas for innovation and renovation to fuel his/her product/brand development strategy and manage product developments- Feasibility study and product launches. Pilotthe innovations and creating new indications and expanding markets.

 

Challenge :

1. Integration in a new department within the company and interpersonal skills to liase with Cross Functional Departments.
2. Integration within Lactalis Group, a major world wide player in the dairy sector.
3. Support and training from the Group - Functional Links with the Corporate team (France).
4. To establish the credibility of brand on the Market for the future.

Organization :

1. Direct report to the Marketing Director of Lactalis India (Two Brand / Product Managers)
2. In charge of a portfolio of Categories/Products.

Technical Skills :

 

Capability to collect and analyse facts, figures and trends relative to consumers and/or shoppers, including through market research and trends analysis, in order to identify insights and make recommendation on positioning and marketing mix (product, promotion, place, price, media communication)

 

Capability to analyze facts, figures and trends on market environment (competitors, customers, category, environment) and business indicators in order to identify key drivers, to assess business performances and to make recommendation on strategy

 

Capability to manage innovation and renovation projects all along lactalis process (innovation & product) in line with strategy in a project management mode with strong leadership. Ability to manage efficient relationship with all project actors (R&D, Quality, factories, purchasing…)

 

Capability to recommend & to set up efficient promotion aligned with trade and sales in order to lead the consumer preference and improve sales, to monitor their efficiency on sales. Manage efficient relationship with trade and agencies (non applicable on Private label and BtoB Marketing)

 

Capability to develop and optimize packaging (design and shape) to embody the positioning (brand and product) and drive impact, appeal and loyalty

 

Transversal Skills :

 

Analyse rigorously data and situations, to identify and analyse causes/effects and to select only appropriate information use to make effective decisions

 

Ability to build a logical approach (assess situation, identify causes, target solutions, deploy it) to address problems or manage a situation by drawing on own knowledge and experience base and calling on other references and resources as necessary

 

Capacity to share knowledge, skills and techniques to execute projects effectively and efficiently. Ability to lead a cross-functional team through a defined methodology using well-defined tools to reach the objective on time, on budget and on target.

Skills Required : Good communication skills, Increase market share, Marketing - B2B & B2C
Education/Qualification : MBA - Marketing
Experience : Above 8 Years

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Job tags

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Salary