Opportunity to lead content strategy across platforms|Opportunity to work closely with the senior stakeholders
About Our Client Our client is one of the leading broking firm in India. Job Description
Develop and execute a comprehensive content experience strategy and engaging user experience across platforms, leveraging strong product experience and business acumen.
Leading a team of content creators including writers, designers, and multimedia specialists for delivering high quality content experience
Work closely with product managers, UX/UI designers, and developers to seamlessly integrate content into user journeys and product interfaces, driven by your deep understanding of consumer preferences.
Oversee the creation, production, and distribution of content across various channels, including websites, blogs, social media, video platforms, and more.
Conduct thorough customer research to gain insights into user needs, preferences, and behaviours. Leverage data analytics to inform content decisions and optimize content strategies based on customer insights.
Define content experience standards, guidelines, and best practices to ensure consistency and quality across all digital touchpoints.
Collaborate with marketing teams to align content experiences with marketing campaigns, product launches, and customer acquisition strategies. Work with legal and compliance teams to ensure content meets regulatory requirements
Track and analyze content experience metrics such as user engagement, satisfaction, and conversion rates. Utilize data-driven insights to optimize content strategies and experiences based on customer preferences
The Successful Applicant The successful candidate must have:
Master's degree from a premium institute is preferred
Minimum 12 years of experience in a similar leadership role, with a strong track record of driving content strategy, engagement, and growth, grounded in strong product experience, business acumen, and customer research
Strong leadership and team management skills, with the ability to lead a high-performing team
What's on Offer
Opportunity to lead content strategy across platforms
Opportunity to work closely with the senior stakeholders