Marketing Executive

Location

Mumbai | India

Job description

Job Description –Marketing Executive

About us

Vikas Group is a business entity that has a number of companies under its banner, spanning across industries like hospitality, real estate and e-commerce. We are based out of Mumbai and are looking for a marketing enthusiast to help us in our marketing efforts to grow the organization further. A short description about the companies is given below for better understanding.

Stolen Heaven Resorts Pvt Ltd

Stolen Heaven is a farmstay resort based out of Karla, a 5-min drive from Lonavala. Resting amidst the Sahyadri Mountain range and located within an 80-acres gated community filled with different shades of green, Stolen Heaven is a one-stop-destination to unwind, reset and rejuvenate.

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Gouri's Goodies

Gouri's Goodies is an e-commerce brand centred around delivering people with fresh, handmade, healthy snacks right from our kitchen, using finely sourced ingredients. Our mission is to spread happiness by way of healthy and tasty food, to reach as many people as possible with our delicious snacks that are free from preservatives and additives. We want to send a message out to people that you do not have to choose between tasty food and nutritious food. Which is why this brand was created in the first place, to produce yummy and healthy snacks both at the same time. 

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Vikas Hub

Vikas Hub comprises of co-working spaces and studios. We offer up the space to people looking to rent a space to conduct their business or workshops. Our range of offerings include fully equipped studios and workspaces that are meticulously designed to provide a solution to every critical business need.

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Job Brief- 

We are seeking a dynamic Marketing Executive to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our products/services, attract potential customers, and maintain strong relationships with existing clients. This role requires creativity, excellent communication skills, and a strong understanding of marketing principles.

Key Roles and Responsibilities

• Identify target audiences, select appropriate digital channels, create compelling content, and measure the effectiveness of campaigns.
• Collaborating with cross-functional teams, including creative and technical teams, to develop and launch campaigns and initiatives.
• Developing and maintaining relationships with external partners, such as advertising agencies, media outlets, and vendors.
• Analyzing customer feedback and data to measure the effectiveness of marketing campaigns and identify areas for improvement.
• Staying up-to-date with the latest trends and technologies in marketing and identifying opportunities to leverage emerging platforms and channels.
• Manage the company's website, social media channels, and other digital assets. Ensure that all digital channels are up-to-date, on-brand, and aligned with the company's messaging and overall marketing strategy.
• You will analyze digital marketing data and provide insights and recommendations to improve campaign performance. You will use data to identify optimization opportunities and create reports showcasing the success of digital marketing efforts.

Required Skills

 Social Media Marketing

Paid Advertising

Content Marketing

Adaptability and Creativity

Project Management

Good data visualization skills

Efficient communication skills

Industry Type

Hospitality/Real Estate/E-Commerce

Department

Marketing/Digital Marketing

Role

Assistant Marketing Manager

Education

Any Digital Marketing Course or Graduate

Experience required

Min. 2 Years

Job Location

Mumbai

Job tags

Salary