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Location

Mumbai | India

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Job description

Our flagship restaurant, The Bombay Canteen showcases the wealth of India's cuisine by recreating local, seasonal dishes and reinterpreting age old Indian culinary traditions in a frequently changing menu. Our next venture, O Pedro, pays homage to the energy of Goa in a menu that brings back the fun of tropical living with simple, sophisticated food and drinks, with influences from the state's Portuguese history. Bombay Sweet Shop ( is a modern day mithai shop which brings back the magic of mithai in a never seen before avatar, in a fun and contemporary way, while staying deeply rooted in traditions and techniques. Our online venture - enthucutlet ( is a bimonthly food mag that brings you unusual stories about food in India. Everyone's recent favourite, Veronica's, is a sandwich shop serving up coffee, wine, kombucha and beer, housed in Jude Bakery, in the heart of Bandra.

The Bombay Canteen, O Pedro and Veronica's are currently ranked among Indias top 10 restaurants by Condé Nast Traveler India.

Storytelling is at the heart of everything we do at Hunger Inc. and works in tandem with product development and design. As a Copywriter at Hunger Inc., you will develop written content for all on-going and seasonal campaigns across print and digital mediums. You will get the opportunity to work with all the Hunger Inc. brands and any upcoming projects this year. While the restaurants, The Bombay Canteen and O Pedro will require content for in-restaurant experiences and collaterals, for Bombay Sweet Shop ( it will be a mix of digital and print content.

Responsibilities:

• Ideate and tell the brand's story through engaging content
• Research and conceptualise new ways of showcasing the brand's personality, products, and experiences
• Write content for different channels including Website (product names & descriptions, blogs), Social Media, Print Collaterals (delivery postcards, catalogues, etc.), and Emailers
• Write content for brand activations including offline events
• Understand the brief and work with the team to deliver within stipulated timelines

Requirements

Qualifications

• At least 2 years of experience as a copywriter or in a similar role, digital/e-commerce copywriting, F&B copywriting experience or agency experience preferred
• Ability to write differentiated copy for different types of audiences
• Excellent writing, editing, and time-management skills
• Ability to tailor your writing to a specific brand voice

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Job tags

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Salary