SuperOps
Location
Chennai | India
Job description
Responsibilities:
Craft Messaging Strategy: Understand the intricacies of our buyer personas, their goals, and challenges to develop a nuanced messaging strategy.
Collaborate Across Teams: Engage with internal teams, including product marketing, field marketing, and regional sales, to craft a comprehensive Go-To-Market (GTM) strategy for each geography and industry vertical.
Funnel-Focused Marketing Programs: Translate messaging strategy into targeted marketing programs, emphasizing acquisition, engagement, and customer retention.
Content Calendar Ownership: Manage the content calendar to amplify our messaging and support regional lead-generation programs across diverse regions and industry verticals.
Support Field Marketing and Sales Teams: Provide messaging, content, and collateral support to enable field marketing and sales teams in differentiating our products and converting prospects into customers.
Competitive Analysis: Stay abreast of industry competitors, aiding our sales team in product differentiation through strategic messaging, battle cards, and training material.
Collateral Management: Establish and maintain a comprehensive library of accessible collateral for our global sales and marketing teams.
Requirements:
Experience: 3-10 years in a marketing role, preferably within the SaaS domain.
Content Creation: Proven experience in creating and promoting various marketing content, including thought leadership, blogs, whitepapers, webinars, etc.
Strategic Thinking: Ability to strategize and craft content and messaging tailored to diverse target audiences.
Funnel Expertise: Strong understanding of funnel-focused marketing activities aimed at generating demand and retaining customers.
Communication Skills: Excellent written and verbal communication skills.
Attention to Detail: Keen eye for quality and meticulous attention to detail.
Collaboration: Strength in collaborating with cross-functional teams operating across different geographical locations.
Job tags
Salary
