Campaign Activation Specialist
Location
Noida | India
Job description
Position Summary
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- Partner with Account Management team (Account Executive and Client Solution Manager) through each step of the campaign process; from ideation to implementation to post-campaign reporting
- Assist in RFP responses to ensure ease of setup by ad-operations team
- Advise on strategic media plans based on campaign objectives and budgets
- Liaise between CSMs and Ad-Ops to ensure successful campaign execution, including asset deliverables, timelines, tags and KPIs
- Partner with Ad-Ops to troubleshoot delivery issues and proactive optimization strategies
- Work with CSMs and Inventory team to understand inventory availability and options for delivery
- Review creative and assets to ensure no assets are missing and full compliance of all trackers fired
- Validate campaign setup to ensure performance will be in line with customer expectations
- Monitor campaign delivery to ensure campaigns are running as expected and targeted objectives are met
- Measure and communicate campaign performance to the Account Management team throughout the duration of the campaign, including post campaign wrap ups
- Produce reports and recommendations
- Willing to work in US/UK/AU/KR shifts and it will be fixed.
- Ready to work in fixed Night shift
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Role And Responsibilities - Should have a greater knowledge on Programmatic advertising, Creative Management, Pixel Management.
- Deep knowledge of advertising standards namely VAST and VPAID.
- Expert on execution of the campaign using more than one platform such as: DoubleClick Bid Manager, AppNexus, Adelphic, Simpli.fi, The Trade Desk and any other DSPs, RTB media (DSPs, SSPs, Exchanges or in-house ad-network tools)
- Able to troubleshoot complicated discrepancies between DSP and adservers or DSPs and SSPs.
- In depth understanding about Viewability, Optimization, Private marketplace deals and ad fraud measurement with Ad-verification and Audience verification vendors such as MOAT, DoubleVerify, Nielsen DAR and others.
- Knowledge of Salesforce, Jira and Operative.One
Ability to develop relationships with customers (internal and external), suppliers and co-workers
OPTIONAL: Valued programming knowledge: XML, HTML, CSS, JavaScript, SQL, Python, R etc.
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Job tags
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