Purplesoft
Location
Chennai | India
Job description
Job Title: Lead Generation and Cold Calling Specialist
Job Type: Full-time Job Location: Nungambakkam Job Timing: 5:30 AM to 2:30 PM About Us: Purplesoft is a dynamic and innovative tech company dedicated to delivering cutting-edge web solutions. We pride ourselves on fostering a collaborative and creative work environment where talented individuals can thrive. Join us in shaping the digital future! Job Summary: We seek a dynamic and results-driven Lead Generation and Cold Calling Specialist to join our team. The ideal candidate will identify and qualify potential leads, initiate contact through cold calling, and nurture relationships to drive business growth. This role requires a proactive and enthusiastic individual with excellent communication skills and a proven track record in lead generation. Key Responsibilities: Lead Identification and Research: Conduct thorough research to identify potential leads and target industries. Various sources, including online databases, social media, and industry publications, are used to gather relevant information about potential prospects. Cold Calling: Initiate outbound calls to prospects to introduce our products/services and generate interest. Effectively communicate value propositions to potential clients. Handle objections and address concerns to move prospects through the sales pipeline. Qualification: Qualify leads based on established criteria to ensure they align with our target customer profile. Document and update lead information accurately in the CRM system. Collaborate with sales teams to ensure a smooth transition of qualified leads for further follow-up. Relationship Building: Build and maintain relationships with key decision-makers and influencers. Implement strategies to nurture leads through follow-up calls, emails, and other communication channels. Provide relevant information to prospects and educate them on the benefits of our products/services. Performance Tracking and Reporting: Track and analyze key performance metrics related to lead generation and cold-calling efforts. Provide regular reports on lead conversion rates, call effectiveness, and other relevant KPIs. Qualifications and Skills: Proven experience in lead generation and cold calling, preferably in a B2B environment. Strong communication and interpersonal skills. Ability to handle rejection and objections professionally. Familiarity with CRM systems and lead management processes. Goal-oriented with a focus on meeting and exceeding targets. Excellent organizational and time-management skills. Adaptability to work in a dynamic and fast-paced environment. Education and Experience: Bachelor’s degree in Business, Marketing, or a related field. Minimum of 2 - 3 years of experience in a similar role. Purplesoft is an equal-opportunity employer. We encourage applicants from all backgrounds to apply.Job tags
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