Web Analytics Expert - WFH

Location

Bangalore | India

Job description

Sr. Web Analytics Expert

Experience: 5+ years

Salary : INR 1,00,000/ month (based on experience)

Expected Notice Period : 2 to 4 Weeks

Shift : (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Direct Placement

(*Note: This is a requirement for one of Uplers' clients)

What do you need for this opportunity

Primary Skills :

GDPR Compliance Tools, Supermetrics connector, tableau, Facebook API,Google Analytics API, Google Analytics, Google Data Studio, Google Tag Manager, JavaScript

Assessment:

Role-based AI Screening covering Communication and Technical Skills

Our Hiring Partner is Looking for:

Sr. Web Analytics Expert who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you!

Roles & Responsibilities:

In this role, you would be expected to lead all Google Analytics-related projects and tasks in the company. You will need to understand the business requirements and needs and build the right measurement and tracking foundations. With out-of-the-box thinking, you will have to connect the dots between the different departments, existing databases and analytics platforms in order to create one coherent picture.

• Successfully prepare, plan, and implement Google Analytics 4 on multiple client accounts
• Implement, customize & maintain GA4 on all of the client's assets (some are direct clients, and some are through another agency so there will be multiple account logins involved)
• Perform audits of GA-UA and GA4 accounts to ensure that everything is being tracked properly
• Address basic and advanced tracking needs including cross-domain tracking, rollup properties, eCommerce, server-side Google Tag Manager, data warehouse integrations and more
• Create measurement frameworks and update annotation spreadsheets to identify tracking gaps and then fix them
• Track objectives, KPIs and audiences in Google Data Studio dashboards and reports
• Rewire all of the tables and Google Data Studio (Looker Studio) dashboards that are currently relying on Google Analytics 4
• Be the owner of Google Tag Manager and tracking pixels implementation in the company
• Communication with the client on requirement gathering, results delivery, performance metrics, client queries etc.,
• Working with the internal team (Web analytics, search or marketing operation team, sales team etc.)

Core Capabilities:

Google Tag Manager

• Responsible for managing client's GTM and Google Analytics accounts
• Successfully deliver data & analytics solutions & implementation of highly effective tracking solutions

Google Analytics UA & GA4

• Support for Google Analytics including implementations, upgrades and account audits across multiple clients
• Digital analytics implementations across web and app technologies

Enhanced eCommerce tracking

• implementation of Google Enhanced Ecommerce solutions
• Implement tags and tracking technologies
• Strong understanding of web based languages such as JavaScript, CSS and HTML

Additional Tools

• Analyse website and cross-channel digital behaviour using an array of digital marketing tools -- Google Analytics, Google BigQuery, Google Optimize, Heat mapping software, and BI tools
• Tableu - Visualise the data
• GDPR Compliance Tracking Tool like OneTRust or any other platforms
• Analyze complex customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, traffic mix content consumption etc.
• Ensure proper web analytics implementation to facilitate data collection and ongoing quality enhancement.
• Ensure proper tag implementation by UAT'ing (User Acceptance Test) in the production environment
• Strong understanding of digital metrics especially in digital media channels (Facebook, GDN, DCM, Google Ads etc.)
• Strong understanding of UX/CX measurement platform (Content Square, Hotjar etc.)
• Hands-on experience in GA4 Migration
• International clients working exposure & direct communication
• Responsible for Google Analytics and Google Tag Manager Audits

This Role Requires:

• 3+ years experience using Google Analytics and Google Tag Manager – GA4 experience is preferred
• 2+ years experience using Google Data Studio
• Experience working with Google Analytics API/Facebook API/etc.
• Ability to read and understand business needs and creatively develop solutions
• Ability to think out of the box, problem solve, move quickly but thoughtfully, and adapt
• Hands-on experience with Supermetrics connector is preferred

How to apply for this opportunity

1. Register or login on our portal & fill out the application
2. Clear the given AI Screening (30 min) and Click on 'Apply' to get shortlisted
3. Our team of talent matchmakers will matchmake you with the client
4. Crack a quick interview with our client
5. Land your global dream job and get your exciting career started!

About our Hiring Partner:

Your full-service digital marketing and technology partner. Delivering impeccable projects and building flexible teams.

About Uplers

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual remote opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

( Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

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