ITC Limited
Location
Hyderabad | India
Job description
Short
Description of Assignment
To understand
the repertoire of blended spices (Home ground +Unbranded + Branded) present
in AP households, with need gaps for ITC to plug in.
Objective
of the Assignment
What you
will do?
·To understand the palate, any differences by the regions in
preparation and taste, various dishes they cook, repertoire of consumption
dishes, and subsequently focus on identifying the biggest blends.
·What are the need gaps faced across blends, but particularly in:
Gaps in taste- between desired / expected and reality, problems faced and latent
gaps.
·Recommend 3-4 products for ITC Aashirvaad which can be launched
in 9 months horizon.
Background
and Contextual Information pertaining to the project
Understand
it better!
Aashirvaad
is the market leader in AP in Basic Spices.
ITC wants
to expand its presence in Blended spices, for which understanding the
consumer palate of the region is important.
Deliverables/outputs
What you
will produce?
Recommendations
for Signature products for ITC to launch which will have sizeable business
potential.
Duration of
the Consulting Assignment
6 months
Travel
Requirements
Location –
Hyderabad/Vijaywada
Yes, to
travel to meet consumers across trend belts – Hyderabad and Vijaywada.
Skills
Required
In depth
consumer understanding and eye for detail to extract information from the
consumers.
Good to
have skills
Market
research/ in sighting
Number of Positions
2
Work Nature
Flexible
Job tags
Salary
