Purple Quarter
Location
Bangalore | India
Job description
Job Description:
We are seeking a dynamic and experienced Email Campaign Associate to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing our email marketing campaigns. The Email Campaign Marketing Associate will play a crucial role in driving customer engagement , lead generation, and revenue growth through effective email communication strategies.
Responsibilities:
Strategy Development:
Develop and execute comprehensive email marketing strategies to achieve business goals.
Collaborate with cross-functional teams to align email campaigns with overall marketing initiatives.
Campaign Planning and Execution:
Plan, create, and execute targeted email campaigns, including content creation, segmentation, and A/B testing.
Ensure email campaigns are aligned with brand guidelines and industry best practices.
Audience Segmentation:
Utilize data analysis and customer segmentation techniques to target specific audiences with personalized content.
Optimize segmentation strategies for maximum impact and engagement.
Journey Creation:
Design and implement customer journeys through email marketing automation platforms, creating seamless and personalized experiences for different segments.
Map out and optimize the customer journey to maximize engagement and conversion at each touchpoint.
Content Creation:
Collaborate with the content team to create compelling and relevant email content.
Craft engaging subject lines and persuasive copy to drive opens, clicks, and conversions.
Performance Analysis:
Monitor and analyze key performance metrics, such as open rates, click-through rates, and conversion rates.
Provide regular reports and insights to measure campaign effectiveness and identify areas for improvement.
Automation and Optimization:
Utilize email marketing platforms like Mailchimp, Netcore, etc., to implement marketing automation tools and streamline email campaign processes.
Continuously optimize email campaigns through testing, analysis, and staying abreast of industry trends.
Compliance and Deliverability:
Ensure compliance with relevant regulations, such as CAN-SPAM and GDPR.
Monitor and improve email deliverability to maximize inbox placement.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience (1-3 years) in email marketing and campaign management.
Strong understanding of email marketing best practices and industry trends.
Experience using email marketing platforms such as Mailchimp, Netcore, etc.
Proficiency with marketing automation tools.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Detail-oriented, organized, and able to manage multiple projects simultaneously.
Job tags
Salary
