PharmEasy
Location
Bangalore | India
Job description
About Company:
PharmEasy is 'Pharmacy made Easy.' We are one of the largest pharmacy aggregators in India.
We help patients connect with local pharmacy stores and diagnostic centers in order to fulfill their
extensive medical needs. We believe that everyone should have access to good health. Thus,
through our services, we ensure you get access to the best and most genuine health products,
with the highest savings in the shortest time possible. We deliver medicines across 710+ cities
including Mumbai, Delhi, Kolkata, Pune, Bengaluru, Jaipur, Thane, and Ahmedabad.
Job Summary:
As the marketing / business manager, you will lead and implement strategies to enhance online
sales, customer acquisition, and business growth across our app and web platforms.
Job Location: Bangalore/Mumbai
Key Responsibilities:
● Own the Customer Acquisition Charter: Achieve targets for GMV and new user
acquisition.
● Design and Implement Marketing Campaigns: Coordinate campaigns across channels
for maximum reach and impact.
● Manage CRM Strategies: Develop personalized CRM journeys (push, WhatsApp, SMS,
email, RCS).
● Oversee Discounting Strategies and Sales Events: Strategize discounting and execute
large-scale sales events.
● Lead Brand Building and Communications: Take charge of brand communication and
outreach for new users.
● Enhancements for App + Web: Proactively come up with data-backed improvements for
better customer acquisition and experience.
Must-Haves:
● 4-5 years of experience in a similar role, ideally from the ecommerce marketplace
vertical
● Strong data analytics skills, should be able to effectively pick out insights, learnings and
concerns from datasets.
● Proficiency in using tools like CleverTap and Google Analytics.
● Good interpersonal skills & confidence to lead discussions with stakeholders at all levels
Good to Haves:
● Background in the healthcare or pharmaceutical industry.
● Degree in Business / Marketing.
● Interest / inclination towards brand building / effective communication with customers.
Job tags
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