Lead Generation Specialist
Location
Noida | India
Job description
As a Lead Generation Expert specializing in B2B services, you will be responsible for identifying, qualifying, and nurturing leads for our digital marketing, IT, software, web, and app development services. Leveraging your expertise in lead generation tactics, you will develop and execute targeted campaigns to generate high-quality leads and drive revenue growth. The ideal candidate will have a proven track record of success in B2B lead generation, with a deep understanding of digital marketing, IT, and software development industries.
Key Responsibilities:
- Develop and execute comprehensive lead generation strategies to identify and attract potential clients for our digital marketing, IT, software, web, and app development services.
- Utilize a combination of inbound and outbound lead generation tactics, including email marketing, content marketing, social media outreach, cold calling, and networking, to engage with prospects and generate interest in our services.
- Research and identify target industries, verticals, and market segments with potential for growth and opportunities for our services.
- Qualify leads through effective communication and discovery to understand their needs, pain points, and requirements, and determine the best solutions to meet their objectives.
- Build and maintain a robust pipeline of qualified leads, opportunities, and prospects, utilizing CRM tools and systems to track and manage leads throughout the sales cycle.
- Collaborate closely with sales, marketing, and business development teams to align lead-generation efforts with overall business objectives and sales targets.
- Analyze lead generation performance metrics, including lead volume, quality, conversion rates, and ROI, and provide regular reports and insights to stakeholders.
- Stay up-to-date with industry trends, market developments, and emerging technologies in digital marketing, IT, software, web, and app development to identify new opportunities for lead generation.
Qualifications and Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 2-3 years of experience in B2B lead generation, preferably in the digital marketing, IT, software, web, or app development industries.
- Proven track record of success in developing and executing effective lead-generation strategies that drive revenue growth and achieve business objectives.
- Strong understanding of lead generation tactics, techniques, and best practices, with proficiency in inbound and outbound marketing channels.
- Excellent communication and interpersonal skills, with the ability to effectively engage with prospects, build relationships, and qualify leads.
- Experience with CRM tools and systems for lead tracking and management, such as Salesforce, HubSpot, or Pipedrive.
- Analytical mindset with the ability to analyze data, draw insights, and optimize lead generation campaigns for maximum impact and ROI.
- Proactive and results-oriented approach, with the ability to work independently and collaboratively in a fast-paced, dynamic environment.
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