We are looking for a creative and detail-oriented Social Media Content Researcher to join our team
As a Social Media Content Researcher at Cocoma Digital, you will be responsible for conducting research, analyzing trends, and gathering insights to support the development of compelling social media content strategies
Responsibilities
Conduct in-depth research on industry trends, target audience preferences, and emerging topics in social media.
Monitor and analyze social media platforms to identify content trends, viral campaigns, and engagement patterns.
Gather data and insights on audience behavior, interests, and demographics to inform content strategy development.
Collaborate with the content team to brainstorm and develop creative social media content ideas based on research findings.
Stay up-to-date with the latest social media platform updates, algorithm changes, and best practices.
Provide recommendations for optimizing social media content based on research insights and data analysis.
Assist in creating compelling and engaging social media content, including copy, visuals, and multimedia assets.
Monitor and analyze social media analytics to assess the performance of content and campaigns.
Support the team in organizing and maintaining a database of research materials, references, and resources.
Requirements
Bachelors degree in a relevant field or equivalent practical experience.
Strong research and analytical skills, with the ability to gather, organize, and interpret data effectively.
Knowledge and understanding of various social media platforms, including audience behavior, content trends, and best practices.
Familiarity with social media analytics tools and metrics for evaluating content performance.
Excellent written and verbal communication skills, with the ability to present research findings and insights effectively.
Detail-oriented mindset with strong organizational skills and the ability to manage multiple tasks simultaneously.
Proficiency in using research tools, search engines, and data analysis software.
Creative thinking and the ability to generate innovative ideas for social media content.
Passion for digital media, social media trends, and online audience engagement
